What can you do to increase the conversion rate of
those customers who are not yet ready to buy?
This is where remarketing is
absolutely essential. Website visitors that have just abandoned a
shopping cart are your very best prospects. After all, they almost
purchased! And yet so few businesses currently remarket to their Lost
Customers, despite this being an obvious opportunity to drive
How can you remarket your products?
By using SaleCycle you can remarket
your products to individuals who have expressed an interest in them
previously. This provides you with a golden opportunity to recover
lost sales. The SaleCycle capture code
allows you to capture all transactional data, (form fields,
shopping carts etc) and create tailored messages based upon an
Emails you send in a remarketing program need to be highly
personalised messages in order to generate a significantly higher
response and conversion rate, than standard promotional mailings.
With a branded sender line and subject line, that reflects the
actions taken on your site, a retargeting email stands out in an
increasingly crowded inbox and can be a strong incentive to
complete online purchases.
SaleCycle automatically dispatches
messages based upon a response time set by you, meaning that once
you've created a response campaign, you can simply let it run
without any manual input. Within a retail environment, this ensures
you can implement an effective shopping cart recovery strategy with
minimal impact on your time. An automated remarketing process such
as this creates multiple opportunities for you to recover sales
from lost customers.
By using SaleCycle, you can benefit
from a real time response that increases your potential cart
recovery by responding within the first hour of abandonment. An
effective remarketing program helps you retain customers and boost
your bottom line.
If you need help with your remarketing, get in touch.