Understanding customer loyalty and behavioural segmentation within your target market is essential for businesses, as it helps them to develop marketing strategies that will be effective in convincing potential customers to buy their products.
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Understanding customer loyalty and behavioural segmentation within your target market is essential for businesses, as it helps them to develop marketing strategies that will be effective in convincing potential customers to buy their products.
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SaleCycle explores some of the busiest retail months online, the best ecommerce online shopper marketing statistics including UK retail sector statistics and the ecommerce market size.
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Once a customer makes a purchase, this should be just the beginning of the relationship for retailers.
In this post, we’ll look at how post-purchase email can be used to keep buyers engaged and increase customer lifetime value.
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Pop-ups, overlays, on-site messaging. Whichever term you choose to use, this mode of onsite marketing can produce excellent results when used well. Here we explore the subject of pop-ups and onsite messaging, as well as micro conversions, so that you can utilise the skills needed to enhance your customer journey, as well as some common mistakes to avoid to deter the chances of shopping cart abandonment.
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Promo codes, voucher codes, discount codes – whatever you decide to call them, SaleCycle explores how to use promo codes, what promo codes are and how they can improve your conversion rate optimisation efforts and help to recover your online sales.
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Cart abandonment can pose a challenge for online businesses. Our latest abandonment stats from our 2022 Ecommerce Stats & Trends Report show that around 80% of people who add an item to their shopping cart don’t complete their purchase in that session.
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In this post we’ll be looking at five A/B tests which could optimise your cart abandonment emails and ecommerce customer journey, along with some tried and tested tips to help you along the way.
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