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3 Tips for Getting Fashion Marketing Emails Opened

3 Tips for Getting Fashion Marketing Emails Opened

Jack Ford, EMEA Marketing Manager, reveals three top tips to getting fashion marketing emails opened!
£10.7 billion. According to Mintel, that’s how much UK shoppers spent online on clothes and shoes last year. I can almost hear the wardrobes creaking from here! With spending set to almost double by 2019, here are 3 tips to help get your marketing emails opened and your products flying out of the door. (more…)

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A Fashionista's Guide to Email Remarketing

A Fashionista's Guide to Email Remarketing

SaleCycle’s very own ‘dedicated follower of fashion’ Caroline Fox gives her 5 top tips for making sure your Email Remarketing campaign really stands out from the crowd…
As my husband (and wardrobe!) will confess, I’m a prime target when it comes to alluring fashion advertising and marketing campaigns tempting me to add another item to my collection (especially shoes, a girl can never have too many shoes!). But while I may seem ‘frivolous’ to my husband’s untrained eyes, the key is all in the detail. If a brand hasn’t done its work to allure me, then it won’t get the sale, it’s as simple as that.
The average cart abandonment rate in fashion is around 73%. In an industry where it really is ‘all about the detail’ here are the five key things to consider when creating an email remarketing campaign to tempt these customers back:

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