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Does Peak Season For Travel Brands Still Exist?

Does Peak Season For Travel Brands Still Exist?

Marketing Manager (and keen flight, hotel and hire car booker) Jack Ford, takes a look at the famed ‘peak seasons’ for the travel sector to find out if they still exist when booking a trip is always just a click away.
It has long been held as an accepted truth that the travel industry sees a peak in business at the start of the year.
It coincided with January sales, when shoppers flocked to the high streets and malls to grab too-good-to-miss deals.
But now that cheap travel is available all day, every day at just the click of a mouse or the tap of the screen, is January still a big deal?

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A Beginner's Guide to Behavioral Marketing for Airlines

A Beginner's Guide to Behavioral Marketing for Airlines

Content Marketing Specialist, Nash Pervin, is here to share five surefire ways the airline industry can utilize Behavioral Marketing to their advantage.
The art of Behavioral Marketing is an interesting one to say the least. It studies your customers to better understand their behaviors, their tendencies and more importantly, their needs. Which in return, increases conversions, sales and creates loyal customers simply because you’ve taken a step back and understood what’s valuable to them in their journey.
With peak travel season upon us, we turn our attention to the airline industry to see five ways Behavioral Marketing can help optimize bookings and keep your flights full!

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The Airline Remarketing Storybook

The Airline Remarketing Storybook

Introducing the Airline Storybook, celebrating some of the best examples in remarketing from airlines around the globe.
Whether adding an element of urgency with an alluring on-site message, or tempting people back to complete their booking with a beautiful remarketing email – these brands are taking a creative approach to reconnect with lost visitors.

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[Infographic] 10 Things You Didn't Know About Cart Abandonment

[Infographic] 10 Things You Didn't Know About Cart Abandonment

Katie presents (and has created by hand!) SaleCycle’s latest infographic which sums up our journey and highlights a significant milestone!
For the past 5 years, SaleCycle has been tracking online cart abandonments – more than 1 billion of them in fact. We thought it was about time we shared what we’ve learned from all that data.
So here are the top ten headlines(in both video and infographic form):

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[Infographic] 2014 Booking Abandonment Forecast

[Infographic] 2014 Booking Abandonment Forecast

A great infographic revealing the latest booking abandonment statistics in travel & leisure.
We recently published our 2014 Cart Abandonment Forecast Infographic which focused on the key metrics relevant to cart abandonment in various retail sub-sectors.
But what about the travel & leisure sector, where a highly competitive market, and typically elongated checkouts and booking processes, mean that booking abandonment rates are higher than abandonment rates for traditional retail sites (74% in travel, compared to 71% in retail for SaleCycle clients in 2013). We’ve broken the travel sector down to look at Airlines, Online Travel Agents (OTAs), Car Hire, Cruises & Ferries, and Hotels & Lodgings.

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[Infographic] The Perfect Booking Recovery Email

[Infographic] The Perfect Booking Recovery Email

Philip Docherty, Customer Marketing Manager, reveals the secrets to The Perfect Booking Recovery Email.
Booking abandonment is a challenge facing every travel marketer today with abandonment rates averaging 81% and a forecasted $3 trillion to be abandoned online in 2014.
The reasons for booking and form abandonment are endless, but it doesn’t have to be end of the road with email remarketing proving incredibly successful in recovering lost sales. So how are travel marketers recovering these lost sales? And what does an effective email remarketing campaign look like?

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