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[On-Demand Webinar] The ‘Finance Purchase Mindset’ and How to Make It Work for You, Not Against You

Posted by on Oct 12, 2016 in Behavioral Marketing, Blog, Finance, SaleCycle Academy, Webinars

In this on-demand webinar, we discuss with Reevoo the challenges the finance sector faces and how User Generated Content and Behavioral Marketing can help build trust and improve the customer journey.   Consumer confidence in the finance industry is low Whether it’s not trusting providers or getting confused choosing the right product, consumers find purchasing or applying for financial products such as credit cards, bank accounts and...

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[Infographic] Is SMS Missing From Your Mobile Strategy?

Posted by on Oct 3, 2016 in Behavioral Marketing, Blog, Infographics, Remarketing, SaleCycle Academy, SMS Remarketing

Product Manager Alec Berry, takes a look back at the webinar that he presented “Is SMS Missing from Your Mobile Strategy?” He also showcases an infographic that highlights the key growth trends and stats in M-Commerce. The State of M-Commerce Recently, I presented a webinar on the state of M-Commerce and I wanted to take this opportunity to share some of the key takeaways from it. Alongside this, I also wanted to unveil a complementary...

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Tips to Find Your Focus in Partner and Affiliate Marketing

Posted by on Sep 29, 2016 in Blog, Partners, SaleCycle Academy

Performance Horizon, the global leader in digital partner marketing, and behavioral marketing solutions leader SaleCycle were both recently listed on The Sunday Time’s Hiscox Tech Track 100 — a list of Britain’s fastest-growing tech firms. We grabbed, Mira, Marketing Manager at Performance Horizon, to run us through some tips on how to find focus with your partner and affiliate marketing strategies. Despite a long-standing debate over the...

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Abandonment Surveys: Capturing Data, Delivering Insights

Posted by on Sep 22, 2016 in Blog, Cart Abandonment Emails, On-Site Conversion, On-Site Remarketing, SaleCycle Academy

Implementation Developer Marc Davison discusses a client’s use of abandonment surveys and how it has benefited performance. Finding out first hand from a website’s visitor, the reason why they chose not to complete their order, can provide valuable feedback and ultimately convert more visitors into customers. What We Did At SaleCycle we provided such a solution to an online travel company, that’s still delivering insightful feedback 6...

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The Art of Creating Urgency Within Your Customer Journey

Posted by on Sep 20, 2016 in Behavioral Marketing, Blog, SaleCycle Academy

SaleCycle’s Marketing Assistant, Nic Weschenfelder shares 3 tips to add urgency to the customer journey. Last minute jitters, we all get them. The challenge facing marketers is to eliminate any last minute doubts customers may be having moments before they hit that all-important purchase button. Our ideal customer would have a ‘just do it’ type of attitude but we can’t change attitudes, right? … or can we?...

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[On-Demand Webinar] Are You Over Complicating Your Customer Journey?

Posted by on Sep 15, 2016 in Behavioral Marketing, Blog, SaleCycle Academy, Webinars

In this on-demand webinar, we challenge the idea that customer journeys need to be complicated and aim to prove that you can keep it simple and still win big!   Simplicity is the Greatest Sophistication We’ve all seen the forecast. Marketing clouds, big data and a seeming obsession with building out incredibly complex customer journeys. You started out with a mission to improve customer experiences and increase conversion rates but 18...

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