Chris Sheen
|
Head of Marketing
26/10/2012
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Abandonment is one of the biggest challenges facing every online
marketer today.
Figures from October this year show that 74% of consumers
abandon their shopping cart, booking or application form.
We've all done it.
Perhaps the phone rings and your parents (or inlaws!) are
checking on whether you'll be coming for Christmas this year... we
get distracted as X Factor goes to Deadlock (after another Louis
Walsh kerfuffle)... or we're just plain window shopping - the
reasons for abandoning a purchase are pretty limitless.
Many brands have an email programme in place to communicate with
these hottest of prospects - but what does the perfect campaign
look like?
There are three questions we get asked more than any other:
- Timing: How long should we wait to email
our customers?
- Tone: Should we be direct, or use a
customer service tone?
- Content: What should we include in the
email to get our customers to buy?
Today, SaleCycle launched a fantastic Infographic which
summarises the findings from 200 leading global brands into what
makes up the Perfect Basket Abandonment Email.
A must see for anyone with a recovery campaign in place, or
planning one in the future, with the top performing of these brands
achieving an increase in their online sales of a staggering 6-8%
per annum.
Click here to see
the infographic in full ยป