Remarket

What can you do to increase the conversion rate of those customers who are not yet ready to buy?

This is where remarketing is absolutely essential. Website visitors that have just abandoned a shopping cart are your very best prospects. After all, they almost purchased! And yet so few businesses currently remarket to their Lost Customers, despite this being an obvious opportunity to drive sales.

How can you remarket your products?

By using SaleCycle you can remarket your products to individuals who have expressed an interest in them previously. This provides you with a golden opportunity to recover lost sales. The SaleCycle capture code allows you to capture all transactional data, (form fields, shopping carts etc) and create tailored messages based upon an individual's interests.

Emails you send in a remarketing program need to be highly personalised messages in order to generate a significantly higher response and conversion rate, than standard promotional mailings. With a branded sender line and subject line, that reflects the actions taken on your site, a retargeting email stands out in an increasingly crowded inbox and can be a strong incentive to complete online purchases.

SaleCycle automatically dispatches messages based upon a response time set by you, meaning that once you've created a response campaign, you can simply let it run without any manual input. Within a retail environment, this ensures you can implement an effective shopping cart recovery strategy with minimal impact on your time. An automated remarketing process such as this creates multiple opportunities for you to recover sales from lost customers.

By using SaleCycle, you can benefit from a real time response that increases your potential cart recovery by responding within the first hour of abandonment. An effective remarketing program helps you retain customers and boost your bottom line.

If you need help with your remarketing, get in touch.