The Perfect Responsive Email

Mobile is overtaking desktop internet usage

and has become an indispensable part of any email marketing strategy.

61%

of email opens are on mobile devices [1]

80%

of smartphone owners say it’s extremely important to be able to read emails on mobile devices [2]

39%

of unique clicks are on mobile devices [3]

More than

294 billion

emails are sent and received daily [4]

75%

delete an email if they can’t read it on their smartphone [1]

and yet

89%

emails are not optimized for mobile [5]

Emails need to be readable on every device available to form an effective marketing strategy

Introducing the answer to your prayers

Responsive Email Design

One design that fits it all

5 Tips to achieve 100% readability
1

layout

Have a simple single column layout for easy scrolling on mobile.

2

font size

Text must be big enough to read. No one likes to squint their eyes.

3

image scaling

Instead of assigning an absolute width value via a HTML attribute in the tag of an image, assign the CSS rule max-width that targets the image as a percentage relative width value like so:
img {max-width: 100%}

4

button sizes

“Sorry – fat fingers!” That click is your gateway to success, so make sure the people can easily tap on the button.

5

font color

Subtle low-contrast text may look stylish, but suffers loss of readability and response.

Responsive Design Is Not Just Limited To Emails

Experience It On Your Smartphone Or Tablet

www.Salecycle.com/responsive

The world’s leading brands use SaleCycle’s On-Site Remarketing and Email Remarketing technology to reconnect with consumers who abandon a purchase online.

We have created responsive email designs for more than 200 global clients.
See examples of our work at: www.SaleCycle.com/look-books