Cart abandonment is a huge issue for all online retailers, with the latest research finding that more than 75% of shoppers add items to their shopping carts without completing a purchase.
One of the world’s leading communication brands, BT, already had an in-house cart recovery solution in place. However, they felt they could engage more of these would-be customers and encourage them to complete their order.
Working with Affiliate Window, a mutual partner, SaleCycle has provided BT with best-in-class cart abandonment email campaigns.
By implementing dynamic segmentation for remarketing campaigns BT can personalize emails based on browser interest without lifting a finger.
As well as using segmentation, BT ensures as many orders as possible are recovered with a multi-cycle email remarketing campaign.
The first email is delivered one hour after abandonment to remind browsers of BT’s services, while their interest is strongest.
A follow-up email is sent after 3 days to those people who hadn’t been persuaded by the first email, giving them a gentle nudge to buy.
BT’s decision to replace their in-house solution has proven to be a smart move. Using SaleCycle’s technology, BT are now targeting three times as many abandoners with their remarketing campaign.
Cart abandonment emails are highly effective, with more than 52% of all emails opened and an impressive conversion from send rate of 5.3%.
Since working with SaleCycle, BT’s onlines sales have increased by more than 13%.
The SaleCycle service and ease of implementation has been excellent.
SaleCycle takes a huge amount of work off my case. It works so well that I can just sit back and watch the sales come in, which makes me look great!
I’d say to any business considering SaleCycle; just go for it, you won’t regret it.
Anna Hughes, Senior Online Marketing Manager at BT
% Open Rate
% Conversion From Send
% Uplift In Sales
The start of a beautiful relationship.
The average email address is worth US$103 to marketers. Make sure you’re getting full value from your new visitors.
Cart Abandonment Emails
Reconnect with your hottest prospects.
It’s a fact; most shopping carts are left abandoned.
Cart Abandonment emails enable you to reconnect with visitors who’ve abandoned their shopping cart; reminding them what they’ve left behind and tempting them back to complete the purchase.