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The Carlson Rezidor Story

20% of Carlson Rezidor’s returning customers complete their booking.

Read the Case Study     Watch the Video

 

Searching for a Solution

Carlson Rezidor is one of the world’s largest hotel groups with an impressive portfolio of globally recognized brands. Like many travel brands, it experiences high levels of online booking abandonment, with the industry average currently more than 80%. They approached SaleCycle looking for a solution. This is their story…

A Personal Approach

Through SaleCycle, Carlson Rezidor APAC have implemented multi-cycle email remarketing strategies across a number of their hotel properties.

The first email is delivered an hour after customers abandon a booking. It has a customer service tone, includes full booking details and links the user back to the point where they left the booking.

A second email is sent 24 hours later, and this is used to highlight the benefits of the chosen property, encouraging the visitor to finish their purchase.

Read the Case Study

The Results

A personalized and multi-cycle approach to email campaigns has been extremely successful, with more than 20% of returning visitors completing their hotel reservation.

The inclusion of both the customer’s name and hotel details in the email subject line resulted in an impressive average open rate of more than 53%.

With the full booking details and hotel benefits highlighted, the personalized nature of the emails result in over a quarter of recipients clicking back to the site.

View the Creatives

SaleCycle’s remarketing campaigns have allowed us to provide our visitors with the exceptional level of customer service they would receive during their stay, from the moment they start to book.

Amanda Du, Manager, Digital Marketing & Promotions at Carlson Rezidor APAC

The Results

53
% Open Rate
26
% Click Rate
20
% Conversion from Click

Features Used

Email My Basket

Make it easy for them to come back.

75% of visitors add something to their shopping cart but then leave your site. Use ‘Email My Basket’ to provide a handy route back when they are ready to buy.

View Feature

Booking Abandonment Emails

Reconnect with your hottest prospects.

It’s a fact; most bookings are left abandoned.

Booking Abandonment emails enable you to reconnect with visitors who’ve abandoned their booking; reminding them what they’ve left behind and tempting them back to complete the booking.

View Feature
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Find out why 98% of SaleCycle clients would recommend us.