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Desktop On-site and Email Remarketing


The Get The Label Story

See how Get the Label reconnect with abandoners on their site.

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Background Story

With a well optimized and intuitive website, the abandonment rate at GetTheLabel.com is below the average at 63%, but it still represents a significant amount of lost revenue.

GetTheLabel.com contacted SaleCyle to create a cart abandonment campaign to recover these lost sales.

Product Recommendations

GetTheLabel.com wanted to go a step further than the typical cart recovery email, providing a personal shopper experience through dynamic product recommendations, as well as a strong sales message to add urgency to the customer purchase.

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The Solution

Using SaleCycle’s algorithm and monitoring of purchase behavior across GetTheLabel.com’s entire range, the email offers up-sell and cross-sell recommendations to each customer based on products left in the shopping cart.

Integrating with Teradata eCircle to deliver the emails and ensure an incredible click-to-conversion of 35% completes the loop.

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We contact customers who have previously abandoned their shopping basket with a second email 48 hours later if they still haven’t made a purchase with us.
By both reminding them of their basket contents and offering recommendations of other products they may be interested in, we give our customers a relevant email that they really respond to, with the 2nd Cycle contributing over 25% of the overall campaign performance”

Darran Kilburn, eCommerce Manager at GetTheLabel.com

The Results

% Open Rate
% Click Rate
% Conversion From Click
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Find out why 98% of SaleCycle clients would recommend us.