With a well optimized and intuitive website, the abandonment rate at GetTheLabel.com is below the average at 63%, but it still represents a significant amount of lost revenue.
GetTheLabel.com contacted SaleCyle to create a cart abandonment campaign to recover these lost sales.
GetTheLabel.com wanted to go a step further than the typical cart recovery email, providing a personal shopper experience through dynamic product recommendations, as well as a strong sales message to add urgency to the customer purchase.
Using SaleCycle’s algorithm and monitoring of purchase behavior across GetTheLabel.com’s entire range, the email offers up-sell and cross-sell recommendations to each customer based on products left in the shopping cart.
Integrating with Teradata eCircle to deliver the emails and ensure an incredible click-to-conversion of 35% completes the loop.
We contact customers who have previously abandoned their shopping basket with a second email 48 hours later if they still haven’t made a purchase with us.
By both reminding them of their basket contents and offering recommendations of other products they may be interested in, we give our customers a relevant email that they really respond to, with the 2nd Cycle contributing over 25% of the overall campaign performance”
Darran Kilburn, eCommerce Manager at GetTheLabel.com