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The Get The Label Story

See how Get the Label reconnect with abandoners on their site.

Read the Case Study     View the Creatives

Background Story

With a well optimized and intuitive website, the abandonment rate at GetTheLabel.com is below the average at 63%, but it still represents a significant amount of lost revenue.

GetTheLabel.com contacted SaleCyle to create a cart abandonment campaign to recover these lost sales.

Product Recommendations

GetTheLabel.com wanted to go a step further than the typical cart recovery email, providing a personal shopper experience through dynamic product recommendations, as well as a strong sales message to add urgency to the customer purchase.

Read the Case Study

The Solution

Using SaleCycle’s algorithm and monitoring of purchase behavior across GetTheLabel.com’s entire range, the email offers up-sell and cross-sell recommendations to each customer based on products left in the shopping cart.

Integrating with Teradata eCircle to deliver the emails and ensure an incredible click-to-conversion of 35% completes the loop.

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We contact customers who have previously abandoned their shopping basket with a second email 48 hours later if they still haven’t made a purchase with us.
By both reminding them of their basket contents and offering recommendations of other products they may be interested in, we give our customers a relevant email that they really respond to, with the 2nd Cycle contributing over 25% of the overall campaign performance”

Darran Kilburn, eCommerce Manager at GetTheLabel.com

The Results

24
% Open Rate
7
% Click Rate
35
% Conversion From Click
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Find out why 98% of SaleCycle clients would recommend us.