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Email Acquisition

The start of a beautiful relationship.

The average email address is worth US$103 to marketers. Make sure you’re getting full value from your new visitors.



How It Works.

When it comes to collecting new sign-ups, timing is everything. Here’s how we make it easy to collect more emails:



Using smart, subtle overlays on key pages of your site, new visitors are tempted to sign-up to your emails.



The visitor enters their email address and we send the data through to your ESP in real-time.



They can then be added to welcome email programmes and enjoy the delights of your emails.

The Rocket Fuel.

Here’s the stuff that makes our email acquisition feature fly.

Designed to Last

The non-intrusive design ensures that these messages influence rather than interrupt the visitor.

Subtle design style.

Work just as well on mobile as on desktop.

Only takes 10% of page real estate.

ESP Integrations

Get their email addresses right away so you miss no time in letting them know the full extent of your awesomeness!

Integrations with all major ESPs.

Quick transfer of email addresses.

Feed directly into your welcome programs.

Display Rules

Don't wanna ask twice? You set the rules on who's invited to your email list.

Choose who to show your message to depending on the traffic source.

Recognise return or registered visitors.

Choose when and how often to display the message (once per visit, week or year).

Related Resources.

Whether you're a reader, watcher or just prefer the visuals - we've got you covered.

The Oakley Story

Oakley Increases Customer Acquisition by 66%.

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The On-Site Storybook

Stories of how our clients have used on-site messages to engage their visitors.

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On-Site Remarketing Look Book

Inspirational on-site designs from some of the world’s biggest brands.

Read Now

The Little Black Book of On-Site Remarketing

We ditch the buzzwords and show you how to engage and convert on-site.

Read Now

A Beginner’s Guide to Email Acquisition

We take a look at how email acquisition can help to build a strong email database.

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Reasons Customers Will Give You Their Email

What will make your visitors actually want to give this up?

Read Now

What Are Micro Conversions?

What they are and which to track for a great view of visitor behavior.

Read Now


Email Acquisition in Action

Ah, a first time visitor. There’s a budding relationship here waiting to bloom and you just need one thing… their email address.

Watch the Video

Frequently Asked Questions.

Got a question not covered here? Check out our FAQs page for more.
See our FAQs

01 How often will visitors see the message?

As often or as little as you like. You can set rules to ensure that visitors only see the overlay once per visit, once a month, or even once in a lifetime!

02 How do we get the email addresses?

We have integrations set up with all the major marketing clouds and ESPs to make it super simple. Or we can send them in batch via a secure FTP.

03 Can you send a welcome email for us?

Absolutely. We know the importance of a good first impression, so if you’re not already sending one through your ESP then we can send it for you.

Here at Oakley, we partner with companies who are constantly innovating, pushing the envelope and obsessing over the details. That’s why we chose SaleCycle.

Ryan Porte, Oakley

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Find out why 98% of SaleCycle clients would recommend us.