While for most western countries Black Friday is seen as the ultimate bargain shopping day of the year, it is dwarfed by Singles Day. Created in 1993, but harnessed by Alibaba in 2009, Singles Day became a sales phenomenon that swept Asia by storm.
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With Black Friday 2020 coming soon, we look at some last minute fixes and tips to increase sales and improve performance.
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Adding a little urgency to your emails can have a positive impact on conversion rates. Countdown Timers allow eCommerce businesses to show a countdown to sales starting or offers ending. This can also reduce basket abandonment, leading to increased sales.
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As shoppers remain cautious of the high street, online retail continues to grow. While this is great news for e-commerce, it brings new challenges. Increased traffic has led to an increase in basket abandonment in most industries.
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Guest author Shane Barker looks at customer behaviour prediction, the newest buzzword in the marketing industry.
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It’s an unprecedented situation, and one which will continue to change in the coming weeks and months.
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In this article we look at how Cart Abandonment SMS marketing, with some examples and stats from brand campaigns.
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It’s a useful KPI for tracking customer behaviour, to identify different customer segments according to spend, or perhaps to see which channels are most effective in terms of revenue.
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Without trust, customers may be reluctant to shop in the first place, or return to buy again after a negative experience.
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Using data from our 2020 Ecommerce Stats Report, we look at traffic and buying patterns from online shoppers.
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