As shoppers remain cautious of the high street, online retail continues to grow. While this is great news for e-commerce, it brings new challenges. Increased traffic has led to an increase in basket abandonment in most industries.
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How Customer Behaviour Prediction Can Improve Your Brand Presence
Guest author Shane Barker looks at customer behaviour prediction, the newest buzzword in the marketing industry.
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How Coronavirus is Affecting Ecommerce: Stats
With the COVID 19 pandemic ongoing, we look at how online shopping behaviour has been affected, with a look at some of our data.
It’s an unprecedented situation, and one which will continue to change in the coming weeks and months.
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A Beginner’s Guide to Cart Abandonment SMS
In this article we look at how Cart Abandonment SMS marketing, with some examples and stats from brand campaigns.
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Ecommerce Average Order Values: Trends and Stats
Average order value (AOV) is a useful measure of how much shoppers are spending on your site.
It’s a useful KPI for tracking customer behaviour, to identify different customer segments according to spend, or perhaps to see which channels are most effective in terms of revenue.
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How to Build Trust on Ecommerce Sites
Ecommerce sites work hard to persuade visitors to shop with them, and a big part of this is building trust.
Without trust, customers may be reluctant to shop in the first place, or return to buy again after a negative experience.
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When Are People Most Likely to Buy Online?
Using data from our 2020 Ecommerce Stats Report, we look at traffic and buying patterns from online shoppers.
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18 Essential Email Marketing Statistics: 2020 Edition
In this post we round up some essential email marketing statistics from around the web, updated for 2020.
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Why Are Mobile Conversion Rates Lower Than Desktop?
Data from our 2020 Ecommerce Stats Report shows that mobile sales continue to grow, but shoppers still seem to prefer to convert on desktop.
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12 Fascinating Mobile Commerce Stats and Trends
A selection of mobile commerce stats, including market size and growth, mobile search, conversion rates, and share of traffic and sales by device.
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