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Category: Blog

How To Prepare For Black Friday 2021

How To Prepare For Black Friday 2021

In ecommerce, Black Friday is one of the biggest and most valuable days of the year. The rise of online shopping from 2019 to 2020 saw the biggest value increase since 2016 and this was all down to the pandemic. Understanding the increase in traffic to your site can better prepare you for Black Friday. 

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How To Write Abandoned Cart Emails

How To Write Abandoned Cart Emails

In this post, we look at how to write cart abandonment emails, as well as the elements that contribute to a successful, high-performing cart (or basket) abandonment email
Shopping cart abandonment will happen, for a variety of reasons, but fortunately many can be tempted back to the purchase, often through basket abandonment emails.
For the best results, a lot of thought needs to go into the creation of cart abandonment emails – the creative used, the products shown, and the timing of emails.
Here are some of the key areas to consider…

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