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How Online Retailers Can Use Consumer Reviews For Maximum Impact

June 6, 2022 by Graham Charlton

Here, we look at how ecommerce sites can use customer reviews and UGC effectively on-site and beyond…

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7 On-Site Messaging Examples To Increase Conversion [Ultimate Guide]

May 11, 2022 by Casey Turnbull

Recognising where visitors are in their ecommerce customer journey, and how you can take them to the next stage can be a challenge. While some visitors may need no help at all; some need reassurance that they’re making the right choice.

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Abandoned Cart Discount Code Ideas & Should You Offer Them?

May 9, 2022 by Graham Charlton

Discounts are a common tactic used by online retailers, but is there a risk that customers are being trained to look for them? Should they be a feature of cart abandonment emails?

In a nutshell, people are deliberately abandoning purchases in the belief that a shopping cart abandonment email will follow with a nice discount for them, and it is this that is pushing up abandonment rates. However, offering promo codes and discount do increase conversion rate so this is a double-edged sword.

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What Are Browse Abandonment Emails? 2022 Ultimate Guide

May 5, 2022 by Graham Charlton

In this post, we look at browse abandonment, how it affects ecommerce sites, and what you can do about it. When a visitor lands on your website, views an ecommerce product page or category pages, but leaves without adding any items to their cart, this is what we call browse abandonment.

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How Customer Behaviour Prediction Can Improve Your Brand Presence

May 5, 2022 by Casey Turnbull

There is a reason why businesses are investing heavily in customer behaviour prediction – customer insights are guiding almost all business processes.

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Online Travel Trends & Booking Statistics + 12 Fascinating Stats 2022

April 25, 2022 by Graham Charlton

Some key digital Trends in the online travel industry, including digital travel trends, how customers research travel purchases, and more.

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Email A/B Testing Best Practices

April 12, 2022 by Casey Turnbull

In this post we’ll be looking at five A/B tests which could optimise your Cart Abandonment Emails, along with some tried and tested tips to help you along the way.

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