Ecommerce calls to action (CTAs) should make it clear to shoppers the action they next step they should take to add an item to their shopping cart, or perhaps complete a purchase. A strong ecommerce CTA can help to increase conversions, by offering clear signposts to users. There’s no perfect formula for a CTA. What […]
How Retailers Are Promoting Their Singles’ Day Deals
Singles’ Day, also known as 11.11, is now the single biggest shopping day of the year, both offline and online. Last year, sales totalled $30.8 billion, and that’s just Alibaba. For comparison, the biggest US shopping day was Cyber Monday 2018, when sales reached $7.9 billion. Brands all over the APAC region now offer Singles’s […]
How Luxury Fashion Brands Can Adapt to Ecommerce
Online retail has long posed problems for luxury brands, and many still need to adapt to the challenges of ecommerce. More luxury brands are now selling online, but they are still behind some other sectors when it comes to ecommerce. According to stats quoted in The Drum recently, just 9% of all luxury goods sales […]
Six Tips For Designing Black Friday Emails
SaleCycle’s Lead Designer Luke Nokes has some valuable tips on email design for Black Friday…. With Black Friday rapidly approaching, the Design team here at SaleCycle HQ are harnessing all of their creative ability to ensure every email campaign we create has the maximum impact it possibly can. It’s by no means our first encounter […]
10 Last Minute Fixes for Online Retailers Before Black Friday
With Black Friday 2019 coming soon, we look at some last minute fixes and tips to increase sales and improve performance. Black Friday is on November 29 this year, so while it’s a little late for major site changes, there’s still a lot retailers can do to make the most of such a busy shopping […]
Ecommerce Conversion Rate Stats: 2019
We’ve compiled a list of useful conversion rate stats across different sectors and channels. First, a quick note on conversion rates. While this can be a useful measure, it doesn’t always tell the whole story, as Dan Barker explains here. Still, conversions can provide a useful benchmark, when compared across devices and different acquisition channels. […]
Black Friday: The Ultimate Ecommerce Guide
In this post, we look at everything related to Black Friday ecommerce. what customers and retailers think, best practices for Black Friday promotions, and much more… Why Black Friday Matters for the Ecommerce Industry Black Friday is, for the US and UK, the biggest online shopping period of the year. Already well established in North […]
2019 Retail Ecommerce Remarketing Report
In our latest infographic, we look at abandonment rates, trends, and cart abandonment email performance from more than 250 retail clients. Some highlights from the report, which looks at eight different types of retail websites: Trends in Abandonment Rates Abandonment rates often fluctuate through the year, and different types of retailers will experience peaks at […]
How Have Email Marketers Adapted to Data Protection Laws?
Data Privacy legislation such as GDPR and the planned California Consumer Privacy Act (CCPA) have thrown down a challenge to email marketers. Our latest ebook, Email Marketing in a Privacy Conscious World, finds that industry experts are upbeat and believe that legislation can help email marketers to raise their game. How Have Marketers Adapted? Our […]
12 Ways to Reduce Cart Abandonment
In this post, we look at some of the best practices retailers can follow to reduce cart abandonment. Cart, or basket, abandonment is a constant source of frustration for online retailers. While it’s inevitable that not all customers will go on to complete a purchase, there’s a lot that ecommerce sites can do to reduce […]
