In this post we round up some essential email marketing statistics from around the web, updated for 2020. Email remains one of the best performing marketing channel. The DMA says that, for every $1 spent on email, it delivers average ROI of $32. How Much Is an Email Address Worth? The answer to this question […]
A Beginner’s Guide to Email Sign Up for Ecommerce
In this post, we’ll take a look at how you can use on-site Email Sign Up effectively on your ecommerce site to encourage your customers to sign up and build a strong database. We know a thing or two when it comes to collecting sign-ups and securing visitors’ email addresses. When the average email address is worth […]
11 Black Friday and Cyber Monday Online Retail Stats
Black Friday and Cyber Monday online retail stats from 2013 to 2019. Our Black Friday stats include sales figures and growth over the past few years, search trends, and sales volumes and patterns around Black Friday and Cyber Monday. Black Friday and Cyber Monday (US) In the US, Black Friday online sales beat all previous […]
A Beginner’s Guide to Feedback Surveys
We look at Feedback Surveys and how retailers can use them to reach out to customers and gather valuable feedback from shoppers. It’s important for retailers to gain insights into the people that visit their websites, whether they become customers, or leave without buying. The insights gained can help you to understand why customers didn’t […]
2019 Travel Ecommerce Remarketing Report
In our latest Travel Remarketing Report infographic, we look at the online travel market, with some fascinating insights into global abandonment rates and sales trends. Some highlights from the report, which looks at five different types of travel websites: The overall average abandonment rate for online travel sites is 90.74%. Online travel agents (OTAs) have […]
A Beginner’s Guide to Browse Reminders
In this latest post we look at how Browse Reminders work, and how they can help you to recover abandoned sales. When we talk about cart abandonment, we’re looking at those shoppers who have actively added items to their shopping carts before leaving the site. This is, of course, a clear indication of a possible […]
How Sales Events Affect Cart Abandonment Rates
Cart abandonment rates for retailers tend to fluctuate over time, for various reasons. One reason for this is sales events – discounts and promotions tend to have a big effect on abandonment. This chart, showing abandonment rates for the first six months of 2019, illustrates this point. Abandonment rates for all six retail verticals shown […]
How Retailers Are Building up to Black Friday and Cyber Monday
With Black Friday and Cyber Monday coming soon, we look at how online retailers have been building up to this huge sales event. Last year, Black Friday online sales totalled $6.2 billion, and have grown from $1.93 billion in 2013. Cyber Monday was even bigger, with $7.9 billion online sales in 2018. While some retailers […]
Ecommerce CTAs: Six Success Factors
Ecommerce calls to action (CTAs) should make it clear to shoppers the action they next step they should take to add an item to their shopping cart, or perhaps complete a purchase. A strong ecommerce CTA can help to increase conversions, by offering clear signposts to users. There’s no perfect formula for a CTA. What […]
How Retailers Are Promoting Their Singles’ Day Deals
Singles’ Day, also known as 11.11, is now the single biggest shopping day of the year, both offline and online. Last year, sales totalled $30.8 billion, and that’s just Alibaba. For comparison, the biggest US shopping day was Cyber Monday 2018, when sales reached $7.9 billion. Brands all over the APAC region now offer Singles’s […]
