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Category: Stats

Why Are Mobile Conversion Rates Behind Desktop?

Why Are Mobile Conversion Rates Behind Desktop?

Mobile now accounts for the majority of visits to retailers, but mobile conversion rates lag behind desktop but only slightly and it depends what sector we look at. We analyse the reasons for mobile conversion rate lagging behind desktop but in the same breath we look at how and why mobile conversion rates in the UK and beyond have increased from their 2019 positions. 

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