With Black Friday 2020 coming soon, we look at some last minute fixes and tips to increase sales and improve performance.
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Feature Focus – Countdown Timers
Adding a little urgency to your emails can have a positive impact on conversion rates. Countdown Timers allow eCommerce businesses to show a countdown to sales starting or offers ending. This can also reduce basket abandonment, leading to increased sales.
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Feature Focus – Abandoned Basket Emails
As shoppers remain cautious of the high street, online retail continues to grow. While this is great news for e-commerce, it brings new challenges. Increased traffic has led to an increase in basket abandonment in most industries.
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How Customer Behaviour Prediction Can Improve Your Brand Presence
Guest author Shane Barker looks at customer behaviour prediction, the newest buzzword in the marketing industry.
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How Coronavirus is Affecting Ecommerce: Stats
With the COVID 19 pandemic ongoing, we look at how online shopping behaviour has been affected, with a look at some of our data.
It’s an unprecedented situation, and one which will continue to change in the coming weeks and months.
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A Beginner’s Guide to Cart Abandonment SMS
In this article we look at how Cart Abandonment SMS marketing, with some examples and stats from brand campaigns.
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Ecommerce Average Order Values: Trends and Stats
Average order value (AOV) is a useful measure of how much shoppers are spending on your site.
It’s a useful KPI for tracking customer behaviour, to identify different customer segments according to spend, or perhaps to see which channels are most effective in terms of revenue.
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How to Build Trust on Ecommerce Sites
Ecommerce sites work hard to persuade visitors to shop with them, and a big part of this is building trust.
Without trust, customers may be reluctant to shop in the first place, or return to buy again after a negative experience.
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When Are People Most Likely to Buy Online?
Using data from our 2020 Ecommerce Stats Report, we look at traffic and buying patterns from online shoppers.
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18 Essential Email Marketing Statistics: 2020 Edition
In this post we round up some essential email marketing statistics from around the web, updated for 2020.
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