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Category: Featured

A Beginner's Guide to Promo Codes for Ecommerce

It’s important to shout about your sale, people love a good deal! In this post, we’ll take a look at the various ways you can use promo codes on your ecommerce site…
Online shoppers have become used to searching for discount codes, and are often prompted to do so by the box they see during checkout.
This box could be driving your customers away from your site at a critical moment, but this box could also help to convert visitors.
It’s important to get this out there right at the start before we scare you off. You don’t have to give anything away for free. Even small incentives such as discounted delivery can be enough to gently push your shopper to check out.

Promo codes can have a positive effect on boosting conversions where otherwise, the sale may have been lost.
By highlighting codes to visitors on pages with high bounce rates, promo codes can provide the incentive shoppers need to take advantage of free delivery or any special offers.

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What Is Browse Abandonment?

In this post, we look at browse abandonment, how it affects ecommerce sites, and what you can do about it.  
When a visitor lands on your website, views product or category pages, but leaves without adding any items to their cart, this is what we call browse abandonment.
It’s a significant challenge for ecommerce websites with the latest stats from Smart Insights – showing that the average ‘add to cart’ rate online is under 10%.

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The Importance of Customer Service for Loyalty and Retention

Why good customer service is one of the most effective customer retention strategies…
Businesses tend to spend a large proportion of their budgets acquiring new customers, which means that the important job of keeping existing customers happy can be overlooked at times.
Satisfied customers are more likely to remain loyal to your products, make repeat purchases, and spread the word with friends and families.
There are several ways to improve customer retention rates, but I’m going to look at the way that customer service can impact retention, and also help to attract new customers.

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No Deal Brexit Preparation: What Do SaleCycle Intend to Do?

In this article, SaleCycle’s In-House Counsel and Data Protection Officer looks more closely at what will need to be done if the UK leaves the European Union on the 29th March without a deal.
At the time of writing my previous blog, a no deal Brexit looked like the least likely scenario, but depending on the outcome of the votes taking place in the UK Houses of Parliament between March 12 and 14, the possibility of the UK leaving the EU without a deal has increased, despite a political push from some sides to take no deal completely off the table.  
There’s a lot of very useful guidance available to assist companies in the event of a no deal Brexit and at the foot of this blog, I’ve highlighted some key resources from the UK government, the UK Information Commissioner’s Office and the European Data Protection Board.   
If we take the opportunity to consider a no deal Brexit specifically in relation to SaleCycle. We work with personal data on behalf of our clients and this blog looks more closely at what will need to happen to continue transferring data across borders in the event of a no deal.

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