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Abandoned Cart Discount Code Ideas & Should You Offer Them?

Abandoned Cart Discount Code Ideas & Should You Offer Them?

Discounts are a common tactic used by online retailers, but is there a risk that customers are being trained to look for them? Should they be a feature of cart abandonment emails?

In a nutshell, people are deliberately abandoning purchases in the belief that a shopping cart abandonment email will follow with a nice discount for them, and it is this that is pushing up abandonment rates. However, offering promo codes and discount do increase conversion rate so this is a double-edged sword. 

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