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Category: Stories

What Makes a Great Cart Abandonment Email?

In this post, we look at the elements that contribute to a successful, high-performing cart (or basket) abandonment email…  Shoppers will abandon carts, for a variety of reasons, but fortunately many can be tempted back to the purchase, often through basket abandonment emails. For the best results, a lot of thought needs to go into […]

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The Ecommerce Customer Journey Checklist

A checklist with some of the key features ecommerce sites can use to encourage shoppers to complete a purchase.  Lots of shoppers head to a retailer’s website, add products to their carts, but decide to leave the purchase at the last minute. That is called cart abandonment, and online retailers hate it… According to our […]

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