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Category: Stories

What Makes a Great Cart Abandonment Email?

In this post, we look at the elements that contribute to a successful, high-performing cart (or basket) abandonment email… 
Shoppers will abandon carts, for a variety of reasons, but fortunately many can be tempted back to the purchase, often through basket abandonment emails.
For the best results, a lot of thought needs to go into the creation of cart abandonment emails – the creative used, the products shown, and the timing of emails.
Here are some of the key areas to consider…

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Five Ways to Improve Your Email Unsubscribe Process

In this post we look at how to make the email unsubscribe process as easy as possible for users, and to ensure that they leave your list with a positive impression of your brand. 
People will unsubscribe from your emails, it’s a fact of life. Maybe they just signed up for the discount, maybe they no longer need the products you sell, or perhaps they think you email them too often.
Whichever it is, it makes sense to let them go as easily as possible, avoiding any bad vibes. It’s good to give other options where appropriate or to try and find out why, but it makes no sense to place obstacles in the way.
Here are some tips for a smooth unsubscribe process.

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