Request A Demo

Category: Strategies

Is Showrooming Still a Problem for Retailers?

New research suggests many in-store shoppers are still turning to Amazon, but the threat is greater for Amazon’s online competitors. Showrooming refers to shoppers viewing items in retail stores, before checking prices online, using their mobiles. (There’s also the reverse, webrooming, but that’s an awful term). It became an issue for retailers a few years […]

Read More…

How Will GDPR Affect Non-EU Businesses?

SaleCycle Legal Counsel Emma Stubbs offers her insights into GDPR, looking at the personal data it covers, and how it might affect businesses based outside the EU.  Ah 1995, do you remember it? This was the year when we excitedly swapped our video collections for DVDs, cried when Robbie left Take That, and our US friends started […]

Read More…

12 of the Best Mobile Apps for Ecommerce

SaleCycle’s team have picked some of the mobile commerce apps that have impressed them over the last year.  Mobile commerce sites have improved a lot over the last few years, and pundits had predicted that this would make retailer’s apps redundant. However, apps still have a big part to play for retailers. Often used by the more […]

Read More…

How Do You Generate Ideas for CRO Testing?

We recently released our new ebook, The Expert’s Guide to Conversion Rate Optimization. In extracts from the guide, our contributors give their views on developing ideas for tests, and how frequently tests should be undertaken.  To risk stating the obvious, testing plays a massive role in conversion rate optimization. Whether this is user testing, A/B or multivariate tests, […]

Read More…

3 Tactics for a Brilliant Black Friday

Marketing Manager, Jack Ford, takes a look at three tactics e-commerce brands can use for a successful Black Friday. To help you make the most of of this event, here are three of the most effective Black Friday Behavioral Marketing tactics. [one_half] 1 Create Urgency The Black Friday sales are all about the urgency of […]

Read More…