Some key stats on charities and non-profits online, looking at adoption of digital, trends in giving, and mobile donations.
Online Fundraising Trends
According to Blackbaud stats, the percentage of funds charities raise from online donations has been rising steadily, if slowly, for the past five years.
The percentage of donations made via mobile has increased from 9% in 2014 to 21% in 2017.
Charities and Social Media
The 2018 Global NGO Technology Report looks at the adoption of digital technology by non-profits.
93% of NGOs worldwide have a Facebook Page, 77% have a Twitter profile, 56%
use LinkedIn, and 50% have an Instagram profile.
Barriers to Adoption of Digital
Despite the growth in online donations over the past few years, many charities still don’t see how online is relevant to them.
Other barriers to adoption of include a lack of digital skills, as well as the time and resources required.
The Lloyds Digital Business Index also found that non-profits with higher digital skills were more likely to increase donations and reduce costs.
Mobile Website and App Donations
According to Episerver, around one in five (22%) people donate to a charity using a mobile phone at least once a month, and 37% make an annual donation.
Those aged 25-34 years are the most likely to donate via a mobile device, with a quarter (25%) making a mobile donation at least once a week. In contrast, 74% of the over 55s have never made a donation this way.
Global Trends in Giving
Though mobile currently accounts for a small percentage of overall donations, the majority of donors worldwide prefer to give money online.
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Graham Charlton is Editor in Chief at SaleCycle. He's been covering ecommerce and digital marketing for more than a decade, having previously written reports and articles for Econsultancy. ClickZ, Search Engine Watch and more.