We take a look at some of the key stats from Black Friday and Cyber Monday 2017.
Key highlights from Black Friday weekend:
[bctt tweet=”Total US sales for Black Friday weekend 2017 were $16.74bn, up from $12.75bn in 2016.” username=”SaleCycle”]
[bctt tweet=”In the US, Cyber Monday sales overtook those on Black Friday for the first time, with sales volumes 43% higher than Black Friday” username=”SaleCycle”]
[bctt tweet=”The peak hour for online shopping was between 8pm and 9pm on Cyber Monday” username=”SaleCycle”]
[bctt tweet=”In the UK, sales volumes for Black Friday were 78% higher than Cyber Monday” username=”SaleCycle”]
As expected, Black Friday weekend broke all previous records, with sales up almost 17% on 2016.
For the first time, Cyber Monday sales overtook those of Black Friday in the US, with $6.59bn spent, making it the biggest online sales day in history.
Using our client data, we were able to track spending patterns across Black Friday weekend.
On Black Friday, the peak hour for online sales was between 4 and 5pm, but Cyber Monday volumes were even higher, with the busiest hour between 8 and 9pm.
Overall sales volumes were 43% higher on Cyber Monday than Black Friday.
Looking at sales volume data for the UK and Europe, we can see almost the reverse. Black Friday ecommerce sales volumes were 78% higher than Cyber Monday.
In the UK and Europe, the peak hour for online shopping was between 8pm and 9pm on Black Friday.
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Graham Charlton is Editor in Chief at SaleCycle. He's been covering ecommerce and digital marketing for more than a decade, having previously written reports and articles for Econsultancy. ClickZ, Search Engine Watch and more.