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2019 Retail Ecommerce Remarketing Report

In our latest infographic, we look at abandonment rates, trends, and cart abandonment email performance from more than 250 retail clients. Some highlights from the report, which looks at eight different types of retail websites: Trends in Abandonment Rates Abandonment rates often fluctuate through the year, and different types of retailers will experience peaks at […]

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12 Ways to Reduce Cart Abandonment

In this post, we look at some of the best practices retailers can follow to reduce cart abandonment. Cart, or basket, abandonment is a constant source of frustration for online retailers. While it’s inevitable that not all customers will go on to complete a purchase, there’s a lot that ecommerce sites can do to reduce […]

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Customer Retention Strategies for Ecommerce

In this article, we look at some of the ways online retailers can improve customer retention. Customer retention makes a big difference for retailers. According to stats from Marketing Metrics, the likelihood of selling to an existing customer is 60-70%, and the same figure for new customers is 5-20%. It’s therefore important to focus on keeping […]

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