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12 Ways to Reduce Cart Abandonment

In this post, we look at some of the best practices retailers can follow to reduce cart abandonment. Cart, or basket, abandonment is a constant source of frustration for online retailers. While it’s inevitable that not all customers will go on to complete a purchase, there’s a lot that ecommerce sites can do to reduce […]

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Customer Retention Strategies for Ecommerce

In this article, we look at some of the ways online retailers can improve customer retention. Customer retention makes a big difference for retailers. According to stats from Marketing Metrics, the likelihood of selling to an existing customer is 60-70%, and the same figure for new customers is 5-20%. It’s therefore important to focus on keeping […]

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