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A Fashionista's Guide to Email Remarketing

SaleCycle’s very own ‘dedicated follower of fashion’ Caroline Fox gives her 5 top tips for making sure your Email Remarketing campaign really stands out from the crowd… As my husband (and wardrobe!) will confess, I’m a prime target when it comes to alluring fashion advertising and marketing campaigns tempting me to add another item to […]

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[Video] SaleCycle Stories: ebookers.com

Ed Goldswain from ebookers.com explains how they have worked with SaleCycle to tackle their booking abandonment challenge. Ed Goldswain from ebookers.com explains how they have worked with SaleCycle to tackle their booking abandonment challenge. Ed explains why email remarketing has become so important to one of Europe’s largest online travel agents and how it has […]

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5 Epic Stats from Black Friday and Cyber Monday

With the dust from the two biggest shopping dates of the year settling, Matthew Martindale highlights some post carnage stats. We knew it was coming. We all prepared. Retailers stocked their shelves (digital or physical) and web hosts laid down sandbags. With more global retailers than ever getting involved, the Black Friday / Cyber Monday […]

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SaleCycle Named Top Company Blog

Yep, that’s right… SaleCycle has just been named one of the Top 10 Company Blogs of 2014 by Social Fresh! As you can imagine, we’re beyond ourselves with excitement (there was some epic victory dancing over here!) and truly honored to be among such great company! We’d like to thank everyone who has contributed to […]

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The Problem with Giving Customers Free Stuff

Why freebies aren’t always a good thing… It’s the same old story that’s been played out dozens of times – a company embarks on what it thinks will be an excellent branding exercise only to have it blow up in its face. Whether it’s the questionable logic behind the McDonalds’ #mcdstories or various companies using […]

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[Infographic] The Perfect Responsive Email

Keefe Au looks at the importance of a responsive email design and unveils our new interactive (and responsive!) infographic highlighting the key elements in designing that perfect responsive email. I’ve been in the email game for over two years now and I’m still learning new tips and tricks to improve our open and click through rates on a daily basis. In […]

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[Animation] The REAL Toy Story

Smyth’s Toys and SaleCycle teamed up to look at shopping cart abandonment from a slightly different perspective… With $3 trillion dollars worth of revenue set to be abandoned in 2014, most retailers are well aware of the challenges faced thanks to shopping cart abandonment. BUT does anyone take the time to spare a thought for the stuff […]

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