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5 Epic Stats from Black Friday and Cyber Monday

With the dust from the two biggest shopping dates of the year settling, Matthew Martindale highlights some post carnage stats. We knew it was coming. We all prepared. Retailers stocked their shelves (digital or physical) and web hosts laid down sandbags. With more global retailers than ever getting involved, the Black Friday / Cyber Monday […]

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SaleCycle Named Top Company Blog

Yep, that’s right… SaleCycle has just been named one of the Top 10 Company Blogs of 2014 by Social Fresh! As you can imagine, we’re beyond ourselves with excitement (there was some epic victory dancing over here!) and truly honored to be among such great company! We’d like to thank everyone who has contributed to […]

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The Problem with Giving Customers Free Stuff

Why freebies aren’t always a good thing… It’s the same old story that’s been played out dozens of times – a company embarks on what it thinks will be an excellent branding exercise only to have it blow up in its face. Whether it’s the questionable logic behind the McDonalds’ #mcdstories or various companies using […]

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[Infographic] The Perfect Responsive Email

Keefe Au looks at the importance of a responsive email design and unveils our new interactive (and responsive!) infographic highlighting the key elements in designing that perfect responsive email. I’ve been in the email game for over two years now and I’m still learning new tips and tricks to improve our open and click through rates on a daily basis. In […]

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[Animation] The REAL Toy Story

Smyth’s Toys and SaleCycle teamed up to look at shopping cart abandonment from a slightly different perspective… With $3 trillion dollars worth of revenue set to be abandoned in 2014, most retailers are well aware of the challenges faced thanks to shopping cart abandonment. BUT does anyone take the time to spare a thought for the stuff […]

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Wearable Technology: Is It the Future of E-Commerce?

Inspired by the latest news from this year’s inaugural Apple Conference, SaleCycle’s Chris Wilson considers the impact that wearable technology could have on the future of e-commerce and whether we’re looking at more unwanted Christmas presents or the next big thing…  The concept of Smartwatches and Smartglasses will be pretty familiar to the tech savvy consumers in this […]

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Meet the Marketer: Smyths Toys

We caught up with Dryden Geary, Marketing Manager at Smyths Toys, for 7 Questions in 7 Minutes. Anyone in the UK or Ireland who has children (or younger family) will be able to tell you exactly where their nearest Smyths Superstore is. With 70 stores and a thriving online presence, Smyths is a leader in children’s entertainment and a regular […]

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5 Remarketing Tactics We Love to Hate

We’re generally a pretty positive bunch here at SaleCycle. However, in response to our blog ‘5 Incredibly Effective Ways To Improve Your Email’, I thought it would be fun to turn the concept on it’s head and look at the five remarketing tactics we love to hate. Take a read through and let me know […]

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[Infographic] The Retailer's Guide to Remarketing

A great infographic revealing the opportunity remarketing represents for retailers across the globe. With 1.15 billion digital consumers flocking online to shop, thing’s are shaping up to what looks like a promising future for global e-commerce. But with the increase in sales, also comes a rise in online cart abandonment. So what’s an e-commerce marketer to do? Check […]

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