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Wearable Technology: Is It the Future of E-Commerce?

Inspired by the latest news from this year’s inaugural Apple Conference, SaleCycle’s Chris Wilson considers the impact that wearable technology could have on the future of e-commerce and whether we’re looking at more unwanted Christmas presents or the next big thing…  The concept of Smartwatches and Smartglasses will be pretty familiar to the tech savvy consumers in this […]

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Meet the Marketer: Smyths Toys

We caught up with Dryden Geary, Marketing Manager at Smyths Toys, for 7 Questions in 7 Minutes. Anyone in the UK or Ireland who has children (or younger family) will be able to tell you exactly where their nearest Smyths Superstore is. With 70 stores and a thriving online presence, Smyths is a leader in children’s entertainment and a regular […]

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5 Remarketing Tactics We Love to Hate

We’re generally a pretty positive bunch here at SaleCycle. However, in response to our blog ‘5 Incredibly Effective Ways To Improve Your Email’, I thought it would be fun to turn the concept on it’s head and look at the five remarketing tactics we love to hate. Take a read through and let me know […]

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[Infographic] The Retailer's Guide to Remarketing

A great infographic revealing the opportunity remarketing represents for retailers across the globe. With 1.15 billion digital consumers flocking online to shop, thing’s are shaping up to what looks like a promising future for global e-commerce. But with the increase in sales, also comes a rise in online cart abandonment. So what’s an e-commerce marketer to do? Check […]

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5 Incredibly Effective Ways to Improve Your Email

There has much debate on the effectiveness of email marketing. Does it really bring about the promised ROI? Despite the introduction of new advanced tools and platforms to help businesses generate revenue and increase scalability, email marketing still remains as strong as ever, and in my opinion, the best tool to get the reach out to targeted […]

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Meet the Marketer: Matalan

In our latest Meet The Marketer, we caught up with Marcus Fairbrother at Matalan for 7 Questions in 7 Minutes. Q What drew you to Matalan? A There’s a buzz and an urgency to value retailing that you just don’t seem to get in the high ticket market. I enjoy delivering new initiatives at pace, and Matalan […]

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What's so Trendy about Mobile?

Account Manager, Chamari De Silva, gives you the inside scoop on how to become a major trendsetter in online retail. Don’t you just hate when you’re browsing the web on your mobile device and not only do you have to scroll up and down but left and right?! I know this issue affects more than […]

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[Infographic] 2014 Booking Abandonment Forecast

A great infographic revealing the latest booking abandonment statistics in travel & leisure. We recently published our 2014 Cart Abandonment Forecast Infographic which focused on the key metrics relevant to cart abandonment in various retail sub-sectors. But what about the travel & leisure sector, where a highly competitive market, and typically elongated checkouts and booking […]

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Cart Abandonment is on the Increase

Cart abandonment is on the increase and the trend looks set to continue… There’s a good chance you’ve done it today. If not today, then you’ll almost certainly do it later this week and the majority of times you shop online this year. ‘It’ is cart abandonment – the act of putting something in your […]

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