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You Want Me to Send How Many Emails?

Nick Codero, Head of Strategic Sales, investigates multi-cycle emails. If at first you don’t succeed, try, try again… Unless you are living under a rock you are either already working with a provider that helps you retarget customers with remarketing emails after abandonment or you are looking into it. Now that you have started down your […]

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The 7 Legged Spider

The story of my favorite ever email… and a 7 legged spider. It’s that time of the year when we attempt to finally clear the inbox and look at back all the emails we’ve were sent in 2013… from the business emails (internal and external), emails from friends and family and of course all the […]

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Product Recommendations in Email Remarketing

A true story about product recommendations in email remarketing. One week before my wedding in 2010, my future husband was in a state of panic shopping for my wedding present. I had suggested that a necklace might be an appropriate token, and having previously admired a beautiful black pearl and diamond necklace, he headed back […]

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Cheat Sheet: ATTENTION Grabbing Headlines

Great email remarketing means getting your customers attention… and fast. Inspired by some of our favorite brands, our latest cheat sheet gives you 10 of the most effective headlines you can use in your cart abandonment emails to re-engage your customers and get them back to purchase. Let’s start with a nice customer service one […]

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5 Ways to Compete with Amazon

In an ecommerce world where Amazon exponentially continues to grow, what can other retailers do to keep up! 2013 looks like being another record-breaking year for Amazon, with the Kindle now it’s fastest selling device of all time and a business model that continues to thrive at a frightening pace. For many retailers Amazon can […]

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Dissecting The Perfect Account Manager

E-Commerce brand, high online abandonment rate WLTM experienced, honest AM for long lasting meaningful cart recovery relationship, maybe more. Must be expert juggler with large collection of hats. Excellent Communication skills, industry expertise and GSOH essential. Account Management may not always be romantic, but it’s definitely a matter of the heart! A successful AM loves […]

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[Infographic] Cart Abandonment Stats – Q3 2013

Cart abandonment rates fell in Q3 2013 with 1.6% fewer shoppers leaving their purchase at the till compared with the previous quarter. Taken from a consolidation of statistics from 200 global brands, our Quarterly Infographic looks at all the key cart abandonment stats in Q3 2013: TWEET THIS INFOGRAPHIC Eating’s Cheating One of the most […]

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Email Split Testing: As Simple as A & B

Three great little email split testing stories… Picture the scene: Your cart abandonment campaign is up and running and the SaleCycle elves are busy at work retargeting your customers and recovering those pesky abandoned carts… But what’s next? How about a bit of optimisation to help you recover even more sales! A/B testing is a […]

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Meet the Marketer: Monsoon Accessorize

For our latest Meet The Marketer, SaleCycle grabbed a cup of tea for 7 Questions in 7 Minutes with Bilal Adham at Monsoon. Let’s start with a bit about working at Monsoon Bilal, what’s your favourite thing about your job? Working with new technologies, different ecommerce platforms, affiliate marketing inititavies and being at the forefront of […]

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How To Treat Your Customers…

Last weekend my husband needed to book a hotel for the night. We elected to book one of the DoubleTree by Hilton properties and we are certainly glad we did. Now if like me you are not too familiar with DoubleTree (although plenty more are popping up), it’s a brand which was acquired by Hilton […]

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