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Made.com – Three is the Magic Number

A look at Made.com’s brilliant multi-cycle email remarketing campaign… There’s no quicker and easier way to boost recovered revenue on your campaign than to implement another email remarketing cycle. SaleCycle allows our clients to send up to 3 emails in response to a customer abandonment in order to help recover their cart. Recently, my colleague […]

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[Infographic] 2014 Cart Abandonment Forecast

[two_third] More Recents Stats Are Available! There is a more recent version of this inforgraphic, to access it simply click here! [/two_third][one_third_last]LATEST STATS[/one_third_last] A great infographic revealing the latest cart abandonment statistics in retail. Research from Baymard shows that around 70% of consumers will abandon their online shopping carts this year. While the reasons for basket abandonment are […]

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[Infographic] The Perfect Booking Recovery Email

Philip Docherty, Customer Marketing Manager, reveals the secrets to The Perfect Booking Recovery Email. Booking abandonment is a challenge facing every travel marketer today with abandonment rates averaging 81% and a forecasted $3 trillion to be abandoned online in 2014. The reasons for booking and form abandonment are endless, but it doesn’t have to be end […]

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Meet the Marketer: FCP

For our latest Meet The Marketer, SaleCycle caught up with Alex Frank at FCP for 7 Questions in 7 Minutes. Q Let’s start with a bit about yourself Alex… What attracted you to FCP? Social media. Originally the work I was looking for was purely social, but even before my first real interview with FCP we […]

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You Want Me to Send How Many Emails?

Nick Codero, Head of Strategic Sales, investigates multi-cycle emails. If at first you don’t succeed, try, try again… Unless you are living under a rock you are either already working with a provider that helps you retarget customers with remarketing emails after abandonment or you are looking into it. Now that you have started down your […]

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The 7 Legged Spider

The story of my favorite ever email… and a 7 legged spider. It’s that time of the year when we attempt to finally clear the inbox and look at back all the emails we’ve were sent in 2013… from the business emails (internal and external), emails from friends and family and of course all the […]

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Product Recommendations in Email Remarketing

A true story about product recommendations in email remarketing. One week before my wedding in 2010, my future husband was in a state of panic shopping for my wedding present. I had suggested that a necklace might be an appropriate token, and having previously admired a beautiful black pearl and diamond necklace, he headed back […]

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Cheat Sheet: ATTENTION Grabbing Headlines

Great email remarketing means getting your customers attention… and fast. Inspired by some of our favorite brands, our latest cheat sheet gives you 10 of the most effective headlines you can use in your cart abandonment emails to re-engage your customers and get them back to purchase. Let’s start with a nice customer service one […]

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5 Ways to Compete with Amazon

In an ecommerce world where Amazon exponentially continues to grow, what can other retailers do to keep up! 2013 looks like being another record-breaking year for Amazon, with the Kindle now it’s fastest selling device of all time and a business model that continues to thrive at a frightening pace. For many retailers Amazon can […]

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Dissecting The Perfect Account Manager

E-Commerce brand, high online abandonment rate WLTM experienced, honest AM for long lasting meaningful cart recovery relationship, maybe more. Must be expert juggler with large collection of hats. Excellent Communication skills, industry expertise and GSOH essential. Account Management may not always be romantic, but it’s definitely a matter of the heart! A successful AM loves […]

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