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What is Cart Abandonment?

To answer the question, let’s start with a definition of cart abandonment from Webopedia: “Abandonment is an ecommerce term used to describe a visitor on a web page who leaves that page before completing the desired action. Examples of abandonment include shopping cart abandonment, referring to visitors who add items to their online shopping cart, […]

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What Is Browse Abandonment?

In this post, we look at browse abandonment, how it affects ecommerce sites, and what you can do about it.   When a visitor lands on your website, views product or category pages, but leaves without adding any items to their cart, this is what we call browse abandonment. It’s a significant challenge for ecommerce websites with the latest stats from Smart Insights […]

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