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What Makes a Great Cart Abandonment Email?

In this post, we look at the elements that contribute to a successful, high-performing cart (or basket) abandonment email…  Shoppers will abandon carts, for a variety of reasons, but fortunately many can be tempted back to the purchase, often through basket abandonment emails. For the best results, a lot of thought needs to go into […]

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The Ecommerce Customer Journey Checklist

A checklist with some of the key features ecommerce sites can use to encourage shoppers to complete a purchase.  Lots of shoppers head to a retailer’s website, add products to their carts, but decide to leave the purchase at the last minute. That is called cart abandonment, and online retailers hate it… According to our […]

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What is Cart Abandonment?

To answer the question, let’s start with a definition of cart abandonment from Webopedia: “Abandonment is an ecommerce term used to describe a visitor on a web page who leaves that page before completing the desired action. Examples of abandonment include shopping cart abandonment, referring to visitors who add items to their online shopping cart, […]

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What Is Browse Abandonment?

In this post, we look at browse abandonment, how it affects ecommerce sites, and what you can do about it.   When a visitor lands on your website, views product or category pages, but leaves without adding any items to their cart, this is what we call browse abandonment. It’s a significant challenge for ecommerce websites with the latest stats from Smart Insights […]

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