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Email Attraction

If you’re looking for your dream partner in recovering abandoned sales, increasing conversion rates & driving customer loyalty it can be a tricky choice. In our latest video, we take a look at In-House Solutions, ESP’s and SaleCycle in comparison to see who wins the date.  Video Transcription Host- In tonight’s episode, we have Francine looking […]

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Why Do People Abandon Shopping Carts?

Using a range of data, including our own customer surveys, we look into some of the reasons for cart abandonment in the retail sector, and how ecommerce sites can minimize this issue.  Here are some of the headline stats from the data: 75.8% of retail shoppers abandon purchases after adding items to their cart. 34% […]

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How to Develop Your New Product Audience

In this guest post, Jessica Thiefels looks at how companies can build an audience for their products and services.  Every product you develop needs an audience, in other words, you need to know who you plan to sell to. Without this, you have no basis or structure for marketing, verbiage, voice or even the development of […]

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