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A Beginner's Guide to Abandonment Surveys

We look at Abandonment Surveys and how they can help retailers to understand more about the reasons for cart abandonment…  Around 77% of visitors who add items to their baskets will abandon the site without making a purchase on the average ecommerce site. This will vary by industry too, with lower rates for sectors like fashion, […]

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How to Use Email to Improve Retention and Increase Customer Lifetime Value

In this article, we’ll look at how post-purchase emails can help to drive customer loyalty and increase repeat purchases.  Retailers often spend a huge amount and put in a lot of effort to attract visitors to their website, and once there, converting them into customers. A key challenge for these brands is how to maintain contact with these website visitors after […]

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What Is Microcopy and How Can You Use It?

In this article, we’ll look at the role microcopy can play to smooth the customer journey, and help users through the checkout process.  Microcopy can have a significant effect on the user experience. It can guide users through to the next stage of the purchase funnel, help them to complete online forms, or address customer concerns […]

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Five Top Tips to Increase Online Conversion Rates

With our recent release of The Last SaleCycle Remarketing Report, it’s clear that online abandonment is nothing new. And the trends show that shopping around is still a big issue for retailers, especially in the fashion industry. Product Marketing Manager Katie Ash shares five top tips for getting your website traffic to stick around and […]

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Battle of the Online Sales

November… a time known for sales. Singles day, Black Friday and Cyber Monday. But what sales day is the most successful? In this post, we will be looking at five different rounds to determine the best-achieving sales day of 2018. Join us in the battle of the sales to find out. First, we have “Black […]

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[Infographic] The Remarketing Report – Q3 2018

After almost four years, this is our last quarterly Remarketing Report. In this edition, we look at abandonment rates from July, August and September 2018, and data gathered from more than one billion tracked abandonments.  (Don’t worry, we’ll still be providing plenty of stats on ecommerce and cart abandonment).  Some highlights from this report: The average […]

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