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What’s the Best Way to Get Started with Conversion Rate Optimization?

This week sees the release of our new ebook, The Expert’s Guide to Conversion Rate Optimization. We’ve been asking our contributors about getting started with a CRO project.

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How to Develop Your New Product Audience

In this guest post, Jessica Thiefels looks at how companies can build an audience for their products and services. 
Every product you develop needs an audience, in other words, you need to know who you plan to sell to. Without this, you have no basis or structure for marketing, verbiage, voice or even the development of the product itself. If you don’t know who it’s for, how can you make sure people need it, want it or will buy it?
Before you create any product, from a piece of clothing to an online CRM software, you answer questions like: Who needs what we’re creating? Who will we market it to? Here are a few tips for addressing those questions to develop your product audience.

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Three Concrete Steps to Increase Online Engagement

In this guest article, Nea Bjorkqvist from giosg looks at how brands can use live chat and AI to improve customer engagement.
It’s no secret that consumers are evolving rapidly. They have become more demanding, impatient, and at the end of the day, quite spoiled for choice.
This means businesses have to fight more than ever before to capture their attention online.
But just sparking an interest isn’t enough, you need to be able to provide authentic content that engages and delights them.
If done successfully, chances are, you will significantly increase your online conversion and minimise your website’s bounce rate.
With some experience, we can say it is much easier said than done – so we’ve come up with three concrete steps you can take to help boost your online engagement.

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