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Here’s our weekly round-up giving you a quick update of the latest and most interesting in the world of ecommerce and digital marketing.
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What’s the Best Way to Get Started with Conversion Rate Optimization?
This week sees the release of our new ebook, The Expert’s Guide to Conversion Rate Optimization. We’ve been asking our contributors about getting started with a CRO project.
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If you’re looking for your dream partner in recovering abandoned sales, increasing conversion rates & driving customer loyalty it can be a tricky choice. In our latest video, we take a look at In-House Solutions, ESP’s and SaleCycle in comparison to see who wins the date.
How to Develop Your New Product Audience
In this guest post, Jessica Thiefels looks at how companies can build an audience for their products and services.
Every product you develop needs an audience, in other words, you need to know who you plan to sell to. Without this, you have no basis or structure for marketing, verbiage, voice or even the development of the product itself. If you don’t know who it’s for, how can you make sure people need it, want it or will buy it?
Before you create any product, from a piece of clothing to an online CRM software, you answer questions like: Who needs what we’re creating? Who will we market it to? Here are a few tips for addressing those questions to develop your product audience.
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