The travel industry spends billions of dollars every year driving traffic to their websites, yet 81% of visitors leave before completing their booking. SaleCycle decided to take it upon themselves to tackle this problem and figure out the root of this conundrum!
For marketers working in online travel – whether it be an airline, hotel, online traveling agent, cruise or car rental brand, booking abandonment can be a real hassle. Especially if those abandoning consumers don’t return to complete their bookings.
Out to solve the greatest of predicaments, SaleCycle embarked on the first survey of its kind, to ask and figure out why it is that we abandon our bookings.
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