A great infographic revealing the opportunity remarketing represents for retailers across the globe.
With 1.15 billion digital consumers flocking online to shop, thing’s are shaping up to what looks like a promising future for global e-commerce. But with the increase in sales, also comes a rise in online cart abandonment.
So what’s an e-commerce marketer to do?
The Double-Edged Sword
With consumers coming online to shop in mass across the globe, the number of people abandoning their purchase is rising in kind. The reasons for abandonment are endless, ranging from shipping costs, complicated checkout processes, lack of payment options and product price.
While e-commerce marketers are striving to enhance online shopping experiences to eliminate some of these barriers, the abandonment rates for all five of the top performing online retail sectors continues to increase, with an average across the board of 70%.
Don’t Throw in the Towel Just Yet
As online abandonment rates increase, so does the opportunity for retailers to regain millions in lost sales through remarketing tactics. After all the time, effort and budget spent getting consumers to your site, these hottest of hot prospects are prime for the picking and not to be forgotten! And while many remarketing methods are now available to e-commerce marketers, email remains one of the most popular and most profitable among top global brands.
Average email marketing campaigns throughout the retail industry see an open rate of about 21% (Silverpop). However, the average open rate for remarketing emails across the top performing retail sectors is a staggering 57%. And if we take that one step further, conversions averaged 30% across the board equating to $8.23 in revenue per email sent, making remarketing emails some of the most effective marketing messages a company can send!
Want to know more about these stats? Check out our (free!) Little Black Book of Fashion Remarketing for a deeper dive into what’s trending in global e-commerce!
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