This week sees the launch of SaleCycle’s Hall of Fame, in which we showcase the most innovative and effective uses of our technology by our clients.
The first client to be featured is Matalan, which used On-Site Remarketing in a different way than usual. Matalan produced ‘The Show’, an online series on fashion trends presented by Denise van Outen.
Using SaleCycle’s On-Site Remarketing tool Matalan showed an intelligent overlay to visitors who had finished watching an episode, offering the carrot of a VIP prize and collecting their details to be fed back to Matalan’s database automatically.
The promotion has been a great success for Matalan, with thousands of entries generated from viewers of The Show.
Congratulations to the team at Matalan!
Graham Charlton is Editor in Chief at SaleCycle. He's been covering ecommerce and digital marketing for more than a decade, having previously written reports and articles for Econsultancy. ClickZ, Search Engine Watch and more.