In the first of a new series, we bring you insight from some of the world’s leading brands who send basket abandonment emails.
We grabbed a cup of tea for 7 questions in 7 minutes with Scott Taylor at OFFICE Shoes…
Q Let’s start with the businessy stuff Scott… What drew you to OFFICE Shoes?
A It’s one of the leading fashion retailers in the UK, with a great heritage. I’d heard such great things about the company, and it’s great to get on board with a sophisticated environment that’s always actively willing to progress.
Q Ticks every box…! What made you want to start sending basket abandonment emails?
A We realised that there was a proportion of customers who showed a keen interest in the OFFICE Shoes brand, and willing to make a purchase. This was a great method to target potential brand advocates.
Q Sounds like a no-brainer! Has the success surprised you though?
A I thought that the response would be very good, but was surprised at how high the KPI’s were, and how consistent they have been from the start of the campaign.
Q Good to hear. Right, what about you, they say you can judge a man by his shoes. How would we judge you?
A Being a former country boy my shoes are traditional and classic. I try and keep my Hunter Wellies on until early summer!
Q A classic, nice. Do you own any trainers you’re ashamed of…?
A I once bought a pair (I won’t name the brand) that were camouflage in illuminated pink, green and blue. Anybody who knows me, would tell you I just couldn’t pull them off. They still live in the box.
Q We want pictures…!! How many shoes do you own?
A I actually only own 8, which still sounds quite a lot. But trust me, a lot of guys at our HQ own a lot more.
Q Trust me, my girlfriend owns about 80! Finally, in the spirit of winding back up again after the holidays… What’s your favourite Christmas song?
A It has to be ‘I wish it could be Christmas everyday’, how amazing would that be?