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A Beginner's Guide to Promo Codes for Ecommerce


It’s important to shout about your sale, people love a good deal! In this post, we’ll take a look at the various ways you can use promo codes on your ecommerce site…
Online shoppers have become used to searching for discount codes, and are often prompted to do so by the box they see during checkout.
This box could be driving your customers away from your site at a critical moment, but this box could also help to convert visitors.
It’s important to get this out there right at the start before we scare you off. You don’t have to give anything away for free. Even small incentives such as discounted delivery can be enough to gently push your shopper to check out.

Promo codes can have a positive effect on boosting conversions where otherwise, the sale may have been lost.
By highlighting codes to visitors on pages with high bounce rates, promo codes can provide the incentive shoppers need to take advantage of free delivery or any special offers.


Don’t Let Them Push Your Shoppers Away!

Often, your shoppers are trained to hunt down discounts, and your promo code box at the checkout just further prompts your shopper to find a code.
If none are available this could be pushing your shoppers away at a critical time of the sales funnel. There are multiple ways to avoid this kind of checkout abandonment.
One is to go undercover. Making your promo boxes less prominent on the checkout page ensures that your visitors without a promo code are less likely to feel as though they are missing out on a discount that other shoppers could be getting.
ASOS demonstrate this quite well, as during checkout the promo box is in a drop down tab.
This means that many shoppers would not come across the promo code box during their purchase unless they were directly looking for it.

Secondly, it’s important make sure that any offers that you are running are visible on your site.
This can be done by selecting a display option to suit your site. There are many display options that will grab your shopper’s attention such as a full screen take over for maximum impact.
These display options can be triggered on idle time to push the shopper to make the decision to checkout.


Add Them To Your Cart Abandonment Emails

Promo codes are not just an on-site feature. They can also be included in cart abandonment emails to woo shoppers with an extra incentive and coax them back to complete that purchase.
When used in cart abandonment emails it’s key to put your promo code somewhere clearly visible to alert the customer of their unique offer to drive those conversions.


Reward Your Most Loyal Customers

Surprise your loyal customers. On average, loyal customers spend 67% more than new customers, so it’s important to keep those customers happy.
Email your most loyal shoppers exclusive codes to make them feel special. This can be done simply through segmentation to your most loyal customers.
Similarly, you can celebrate your customer’s special days such as birthdays and anniversaries.
With open rates and redemptions 2.5 times higher than average across all email campaigns, these events really are something worth celebrating.
These promo codes will be highly targeted to show your customers that you care and also encourage your shopper’s to spend their birthday cash with you!

One final thing to note with promo codes is time scale. It’s key to not have a promotion on for too long or your shoppers will get accustomed to this.
A time scale will add a sense of urgency and encourage shoppers to convert quicker as they won’t want to miss out.

How Promo Codes Can Work for You

Find out how you can use promo codes…



Holly Dawson

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