SaleCycle’s Lead Designer Luke Nokes explains our new Cart Limiting function…
We’ll start this one with a quick question. Have you ever received a Cart Abandonment or browse abandonment email and realised you’ve gone a little crazy while shopping and ended up with an email longer than your arm because of all of your items?
Or does even just the sound of that immediately cause your eye to start twitching frantically? Yeah, we know *tries to control twitching eye*. It’s not a great experience to have and not only that, it has some technical ramifications too.
Because of that, we’ve gotten to work and are happy to announce a great new piece of functionality which the SaleCycle Design team are adding to templates as a standard from here on out: Cart Limiting!
That sounds fancy and I’m calming down now… So what exactly are the benefits using this?
For such a relatively small piece of functionality, there are actually a surprising amount of benefits for an email campaign.
Firstly, any of the important content you’ve included below your cart won’t be lost to the apparently infinite length of your email.
This can include calls to action, prices and totals, USPs, additional extras or – and undoubtedly the most important – unsubscribe links.
There’s also the avoidance of Information Overload. Email engagement is relatively short (as we’ve mentioned in previous blogs) so you want to keep your content as clear and concise as possible. Needless to say, too many items sucking up all your screen estate is exactly what you want to avoid.
And lastly, the technical ramifications we mentioned. Some email clients have a limit on the size of the emails they will accept.
Some versions of Gmail for example, clip any emails over 102 kb. Every time an individual item is created in an email, you creep up closer to this, so by limiting your cart this risk is essentially eradicated (providing you’re coding your emails correctly, which – of course – we do!).
Alright then, how does it actually work?
Simply put, we firstly add a bit of magical SaleCycle code to our email templates which allows us to define what amount of items we want to limit the cart to.
Usually we recommend between 3-6 items depending on the particular website and the products it sells.
We can also reorder these items, so, for example, you could have the most expensive items first, or they could just populate naturally in the order they were added to the basket.
We then define the message we would like to display when the limit has been reached, and add a link so that the customer has an easy option to return to their full cart.
It’s as easy as that! (…apart from the magic part – that bit’s a little tricky)
The 2021 Ecommerce Stats & Trends Report
The latest data on ecommerce trends and online customer behaviour