As shoppers remain cautious of the high street, online retail continues to grow. While this is great news for e-commerce, it brings new challenges. Increased traffic has led to an increase in basket abandonment in most industries.
What does this mean?
The increase in online shopping traffic has led to more potential customers placing items into baskets and leaving the site, in some cases never to be seen again.
What causes this?
Basket abandonment can be caused by a variety of factors including:
- Hidden postage costs
- Long delivery times
- Promo codes not working
- People just browsing
Why has this increased during COVID-19?
COVID-19 has forced a large proportion of the world to buy online more frequently. However, with this increase has come a wave of price-savvy shoppers who are willing to compare cost and product alternatives. This leads to more basket comparisons, and ultimately lost sales.
What can you do to stop shoppers leaving?
- Constantly review prices
- Don’t hide postage costs
- Use progress bars to market free shipping
- Ensure your pages load quickly
- Show product reviews for your stock
What happens if people leave without completing a purchase?
This happens to even the best eCommerce companies, with the average abandonment rate sitting at close to 80%. This is where SaleCycle’s Basket Abandonment Emails can be used. Using industry-specific analysis, SaleCycle delivers a bespoke user journey taking shoppers back to their abandoned basket to complete.
What are the results?
SaleCycle’s Basket Abandonment Emails see an average open rate of 48%, with conversion rates to sales of over 3%.
SaleCycle Basket Abandonment Emails are used by some of the world’s leading brands.
The 2021 Ecommerce Stats & Trends Report
The latest data on ecommerce trends and online customer behaviour