Adding a little urgency to your emails can have a positive impact on conversion rates. Countdown Timers allow eCommerce businesses to show a countdown to sales starting or offers ending. This can also reduce basket abandonment, leading to increased sales.
What is a Countdown Timer?
A SaleCycle Countdown Timer is an active countdown clock which is set to expire at a given time stipulated by our clients. This can be used for a wide range of emails including sales starting, stores opening and exclusive offer expiry.
When should they be used?
Countdown Timers are used best to add urgency to a message. A prime example would be Black Friday sales, creating an emphasis on getting the best deals possible before the end of the day.
Do Countdown Timers increase conversion?
The short answer is yes, but they shouldn’t be overused. When implemented tactically to compliment an email strategy, Countdown Timers can see an increase in click-through rate of up to 30%.