SaleCycle’s marketing team have selected some of the email newsletters we actually open and read…
“The newsletter from InVision is a weekly digest of their best blog content, as well as a roundup of favorite design links and competitions to win swag. The email looks really fresh and modern, with nice clean lines, spaced out copy, and large glossy images, meaning it looks great both on desktop and mobile.
The articles always feature actionable suggestions and tips on improving design work, and the tone of voice is always friendly and quirky, yet informative. Chris Gascoigne, Video Marketing Manager
“SEO experts Moz have a Top 10 newsletter which is sent out every two weeks. This is a curated list of 10 of the best recent SEO and marketing articles. They don’t just push their own content, but actually share articles from all over that really add value to their audience.
Usually I love a bit of colour and imagery to break things up, but the simplicity of the email design actually makes finding the ones I want to read much easier.” Katie Ash, Product Marketing Manager.
“Newscred’s ‘Insights’ newsletter is a great mix between showcasing their skills and ready-to-use content marketing tactics. From articles on how to secure the budget for your content marketing plans, to their picks of the top campaigns, it always manages to pique my interest in an increasingly noisy inbox.
Definitely worth signing up for, if you’re looking to boost your content marketing plans.” Jack Ford, Head of Marketing.
“This is the one newsletter that I don’t flick past in an inbox that could be compared to rush hour in London and here’s why…
Whether its a detailed look into the latest marketing campaigns, key trends that have shocked marketers, or expert tips on producing clickable emails, this content is awesome for any marketer looking for inspiration.
This newsletter truly brings actionable advice and insights that can be implemented straight into my working day! Now there’s not many marketing blogs you can say that about.” Nic Weschenfelder, Marketing Executive.
“Phrasee’s newsletter is one of the emails that I actually open! You get one email per week and there’s no hard sell trying to get you to buy something. They share a range of topics, from the dreaded GDPR to people’s reactions to the UK getting hit by a LOT of snow.
They always change their logos to something fun and they add memes or gifs relating to the topics. It’s a light hearted email which I actually enjoy reading and would highly recommend.” Lauren Stirling, Marketing Assistant
“I’m a big fan of Seth Godin and how his marketing mind works – he’s a prolific storyteller and very much an ideas man, so if you’re looking for inspiration on different ways to reach people, it’s worth subscribing to his updates.
He’s the author of ‘All marketers are liars’ and ‘Purple Cow’ (which was distributed in a milk carton) – so it’s fair to say his content isn’t exactly run of the mill! I’m always looking to try new things in marketing, and Seth is a great example to aspire to. Be prepared to abandon any ‘This is what we’ve always done!’ attitudes!” Hazel Burton, Acquisition Marketing Manager.
“Each morning the Marketing Week AM is waiting in my inbox with the 4 to 5 of the latest headlines from the world of marketing.
The content can be a mix of tech advancements by companies to marketing strategies and webinars. My favorite headline is “…Everything that matters this morning” which is a good roundup of the day’s news. Then, just before the end of the working day in drops Marketing Week PM to summarise the day!” Bethany McDermott, Customer Marketing Manager.
“While not strictly marketing related, Medium’s personalized Daily Digest is something I look forward to (and it’s daily!).
Targeted articles from digital marketing, designers and programmers around the world, taken directly from subject areas I picked means that every time I open one of their newsletters, I know the content will be awesome.” Scott Hewitson, Web Marketing Manager
“Really Good Email collates and curates great examples of email marketing. It’s an excellent source of email design inspiration, with examples from various industries, and various types of emails.
The newsletter is weekly digest, often on a theme, of some of the best emails seen by the RGE team.” Graham Charlton, Editor in Chief
Graham Charlton is Editor in Chief at SaleCycle. He's been covering ecommerce and digital marketing for more than a decade, having previously written reports and articles for Econsultancy. ClickZ, Search Engine Watch and more.