In this post, we look at some of the tools and methods that ecommerce sites can use to help shoppers buy items that fit them, or to find furniture and other products that fit the available space in their homes.
Finding the correct size, whether for a short, a pair of shoes, or a sofa, can still be a challenge for online shoppers.
Problems with finding the right fit or size of product can lead to higher returns rates, or deter shoppers from making a purchase in the first place.
While this is seen as a challenge for fashion brands, sizing issues can affect other retailers, so we have examples from a range of retailers.
Made.com’s Sofasizer tool addresses the issue of finding the right size sofa for the free space in your lounge.
The slider tool allows customers to select the size of the sofa they need, before showing them all of the available sofas with those dimensions.
Backed up by clear imagery on product pages which show the dimensions of its sofas, this tool should help customers to find a sofa which fits their living room.
Paws.com’s Use of AR
Augmented reality has been around for a while now, but recently retailers have been using it to make sizing and measurement more accurate.
AR can be used to place virtual versions of products into people’s rooms to help them see if fit in the space allowed, and how they look in context.
Paws.com has this for its range of dog beds, so mobile users can see if they fit the space available.
Zappos Survey Data
Helping customers to find the best fit doesn’t all have to be about interactive tools, as Zappos proves.
With intelligent use of customer survey data, Zappos provides more detail on the fit of its shoes, so they can find the best fit for them.
Uniqlo prompts customers to find their perfect fit by providing an interactive guide.
It asks customers about measurements, the kind of fit they’re looking for, before making a recommendation based on both this information, and data from previous customers.
Boxfresh Size Advice
Boxfresh has a similar approach for finding the best fit for footwear, but bases it on other shoes or trainers the customer has worn.
This makes sense, as it gives the tool some solid information to base its size recommendations on.
Warby Parker Try-On App
Warby Parker attempts to get around the issue of not being able to try on glasses for size and look through an interactive tool.
Its Virtual Try-On app allows customers to try a range of glasses through their smartphone camera. There’s also a desktop version using webcam instead.
IKEA Place App
IKEA Place is an app which uses AR to place pieces of furniture into shoppers’ homes.
This means customers can check that items fit the available space, as well as how they look alongside the colour scheme in the room.
Rebecca Minkoff Size Me Up
This is a simple but effective idea. A link underneath product images on its site allows shoppers to compare the size of bags to a range of objects.
The objects include water bottles, MacBooks and mobile phones , and provide useful context for shoppers.
Nike AR Fitting App
Nike uses augmented reality to measure customers’ feet, to an accuracy of within two millimetres.
After taking your measurement, the app suggests the size to choose for the style of shoes you’re looking at.
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Graham Charlton is Editor in Chief at SaleCycle. He's been covering ecommerce and digital marketing for more than a decade, having previously written reports and articles for Econsultancy. ClickZ, Search Engine Watch and more.