In this month’s product update we look at how we can target mobile users with unobtrusive messaging, and use live trends data to deliver urgency messages.
Mobile shopping continues to grow. For example, recent research from Monetate found that conversion rates on mobile were up 28% last quarter compared with the previous period.
Responding to this growth, SaleCycle has been targeting people who abandon carts on mobile devices.
We can detect a mobile visitor’s device type, even down to the specific model, and display a mobile friendly message at various points in the customer journey.
For example, we can use conversion-specific messages, such as offering easier PayPal payment to shoppers on the move.
Whether by demonstrating the popularity of a product, or showing that it may be about to run out, urgency messaging can be a powerful sales driver.
The key is to make these messages compelling. Using data on which products visitors are browsing, abandoning or buying, we can calculate trends which can then be used in on-site, email or SMS messaging.
So, we can deliver messages showing how many people viewed a flight or purchased an item within the last 24 hours.
This is useful information for customers if they don’t want to miss out on their purchase, and of course helps to drive sales.
Our data consistently shows us that big ticket items like holidays, consumer electronics, and luxury goods are abandoned multiple times by the same visitor.
To address this issue, we’ve partnered with Affirm, which provides ‘buy now, pay later’ options for visitors looking to buy high value items.
Thanks to this, we can now target abandoners with messaging offering such credit options if they want to complete their purchase.
Graham Charlton is Editor in Chief at SaleCycle. He's been covering ecommerce and digital marketing for more than a decade, having previously written reports and articles for Econsultancy. ClickZ, Search Engine Watch and more.