SaleCycle’s Top 10 Blog Posts of 2018

With 2018 coming to an end, we thought we’d take a look back on our most popular posts of the year ranked in order of page views.

1. 11 of the Best Ecommerce Stats from 2018 (So Far)

In July, we took a look at some of the most interesting and useful ecommerce stats we’ve seen so far in 2018.
Covering ecommerce market growth, cart abandonment rates and more.

2. SaleCycle’s Remarketing Reports

Separately, our remarketing reports for Q1, Q2, and Q3 made the top. However, for this post, we’ll just class them as one. The infographics reveal the latest cart abandonment stats from each quarter of the year.

3. Which Ecommerce Delivery Options Do Customers Want?

For number three, SaleCycle Editor in Chief Graham Charlton took a look at customer ecommerce expectations around shipping, and which options retailers need to provide.

4. 18 essential email marketing statistics

For number 4, we took a look at some fascinating email marketing statistics from around the web, updated for 2018.
Stats include how much an email address is worth to the best time to send cart abandonment emails.

5. How to track cart abandonment rates in Google Analytics

On average, around 77% of customers who add items to a shopping basket will leave the site without completing a purchase.
In this blog post, Graham Charlton shows how to track abandonment rates using Google Analytics.

6. Could Toys R Us Have Been Saved by Digital Marketing?

Number six features a guest author, Alexandra Coutts from ThoughtShift.
Alexandra looks at the recent news about the Toys R Us closures and wonders whether a better digital strategy could have saved the retailer.

7. 10 Fascinating Stats on Cart Abandonment

In August of this year, we shared some of our own shopping cart abandonment data, along with some stats on the topic from some other sources.
From this, we put together a 2018 edition on cart abandonment data. Covering topics from email conversion rates to why people abandon.

8. Seven of the Best Books About Ecommerce and Digital Marketing

For number eight, SaleCycle’s marketing team picked some of the best ecommerce and digital marketing books that they have read.
If you’re looking for some inspiration for what book to read next, definitely give this a read!

9. Digital Trends in the Travel Industry: 12 Fascinating Stats

Travel was a big focus this year with our travel ebook ‘30 Ways to Increase Online Travel Bookings’ being released in 2018.
For number nine, we compiled some crucial stats on the online travel industry, including search trends, how customers research travel purchases, and more.

10. 9 Essential Google Analytics Custom Reports for Ecommerce

Finally, in our 10th top blog post for 2018, Graham Charlton suggests some ready-made Google Analytics reports which can help you to view and understand your website data more effectively.