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What is Tag Management?

Tag Management: What Is It, and Should You Be Doing It?


We takes a look at Tag Management Solutions, and why you should be using one!
Here at SaleCycle we understand that people are only getting busier, so we’re all for solutions that free up time! Tag Management is designed to do just that, and can even help speed up your SaleCycle integration (another reason we like it!).
Firstly, what’s a tag? Pretty simple – a tag is a snippet of code, usually placed inside the header section of a website. There are literally thousands of tags, and they can be used to perform lots of different functions. Most commonly though, they allow a 3rd party to analyse or track activity that happens on the site itself.


So Why Use Tag Managers?

Normally, to add a new tag, you need access to your site’s code directly, but commonly the decision to try out new services (and, therefore, add new tags) happens in the Marketing Team. It’s uncommon for Marketing Teams to have access to the site at this level, however, meaning tag additions need to be outsourced to other teams. Cue delays, queries, and potentially an over-worked or over-cautious Tech Team! This can mean that something that in reality should take a few minutes can take weeks.
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Using a Tag Management company removes the need for code-level access to your site, and you can add, remove and change existing tags with a couple of clicks once you’re logged into your account. No need to stress out the Tech Team! Also, any changes to your tag only need to take place once in the Tag Manager, and this will update all instances of the tag on your site. So no painful repeated updates to different pieces of your code instead.
As well as helping you out, tag management tools will also improve your site’s load times; aiding your SEO score and visitor’s experience. There are even customer privacy benefits, with most tag managers allowing “Do Not Track” and cookie opt-out options, adding to your site’s credibility!


So How Does It Work?

Once you’ve chosen the Tag Management company that’s right for you, you just need to deploy their tag globally on your site (so one last request to the long suffering Tech Team) and you’re done! Now when you login to your Tag Manager you’ll be able to add and remove tags at your leisure, set some rules for when they fire, and hey presto! No, wait time.
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And what about the cost? Tag Management doesn’t have to be expensive. In fact, there are even free Tag Managers you can try out; as always Google has their own solution. If you choose a paid service you’re likely to enjoy additional features and a host of analytics too, so it’s just a matter of finding the platform that’s right for your company.


Where SaleCycle Steps In

Using a Tag Managment tool means your integration with SaleCycle will be complete within a couple of clicks, and you’ll be ready to go in no time! It’s even easier to start recovering abandoned carts if you use Tealium, IBM Digital Analytics (Coremetrics), Eulerian, Tag Commander or Innometrics, as we are available in their code libraries!


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