Account Manager, Chamari De Silva, gives you the inside scoop on how to become a major trendsetter in online retail.
Don’t you just hate when you’re browsing the web on your mobile device and not only do you have to scroll up and down but left and right?!
I know this issue affects more than just me. Globally, 1 in every 5 people owns a smartphone and 1 in 17 owns a tablet according to statistics collected by BI Intelligence. Research group Nielsen also finds that 87% of owners of smartphones or tablets use their mobile devices to shop.
Lets Look at the Numbers
I’ll do the math for you… that translates to 1.4 billion people around the world shopping on their phones and over 400 million on a tablet. That’s A LOT of people!
For online retailers, this is a significant opportunity to become “mobile friendly”. But of all the options out there, I’m here to give you the inside scoop on simple and easy to implement trends that will make quite the statement. Mobile optimized emails and on-site remarketing campaigns are two of the most successful ways to act as key touch points for both prospective and active customers, improve conversion rates and increase your online revenue.
Let’s look at some examples…
LACOSTE – from polos to emails… always the perfect fit!
Litmus reports that over 47% of email is now opened on a mobile device. With so many mobile users viewing emails on a smaller screen, it’s more important than ever that they’re designed to enable customers to easily complete a desired action.
With Lacoste, notice that the headers, links, images and relevant messaging are adjusted to fit on a single viewing pane. Customers can effortlessly click the call to action and complete their purchases at any time of the day, giving them more flexibility on when and where they shop.
MATALAN – making more than just fashion sense!
To capitalize on the ever growing number of digital consumers, fashion and home decor retailer MATALAN created a mobile site to give their clients a full shopping experience on a small screen. Though convenient, this medium is often rife with distractions.
So MATALAN took their m-commerce a step further with mobile on-site remarketing. Now they can display targeted messages in modal windows to encourage idle shoppers to complete their purchases, helping to curb cart abandonment and boost online revenue for shoppers on-the-go!
Evolving Digital Lifestyles
The truth is, there is an evolution in consumers’ digital lifestyles and shopping preferences. It really isn’t so much about separating m-commerce from traditional brick-and-mortar shopping, but more about recognizing that on both fronts retailers should be providing customers with the same level of excellent service.
Although we’re not interacting with live salespeople online, personalizing, simplifying and streamlining digital shopping can provide an efficient and equally pleasurable experience.
So what’s the key take away? It is absolutely critical for retailers to leverage technology and digital marketing to effectively engage consumers and remain profitable. Make sure your online store is ready to walk down the digital runway with mobile friendly emails and on-site remarketing campaigns.
Trust me, m-commerce is the trend you simply can’t afford to miss!