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A Beginner's Guide to Behavioral Marketing for Airlines

Content Marketing Specialist, Nash Pervin, is here to share five surefire ways the airline industry can utilize Behavioral Marketing to their advantage. The art of Behavioral Marketing is an interesting one to say the least. It studies your customers to better understand their behaviors, their tendencies and more importantly, their needs. Which in return, increases […]

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The Airline Remarketing Storybook

Introducing the Airline Storybook, celebrating some of the best examples in remarketing from airlines around the globe. Whether adding an element of urgency with an alluring on-site message, or tempting people back to complete their booking with a beautiful remarketing email – these brands are taking a creative approach to reconnect with lost visitors. Email open […]

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Meet The Marketer: Malaysia Airlines

We sat down with Lawrence Chai, Head of Distributions and Commercial Channels at Malaysia Airlines, for 7 questions in 7 minutes. Malaysia Airlines has been awarded a 5-star rating, as well as the title of ‘leading airline in Asia’ multiple times. It is no wonder then that they are selling over 320,000 tickets online every […]

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Remarketing Revealed: The Air Arabia Story

After the launch earlier this year of our case study with global airline Air Arabia, we wanted to dig a little deeper and get the inside scoop on their success. So we caught up with SaleCycle Campaign Manager, Oliver Bolton, to get his insight on what makes their On-site and Email Remarketing campaigns so successful, […]

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[Infographic] 2014 Booking Abandonment Forecast

A great infographic revealing the latest booking abandonment statistics in travel & leisure. We recently published our 2014 Cart Abandonment Forecast Infographic which focused on the key metrics relevant to cart abandonment in various retail sub-sectors. But what about the travel & leisure sector, where a highly competitive market, and typically elongated checkouts and booking […]

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