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A Beginner's Guide to Behavioral Marketing for Airlines

A Beginner's Guide to Behavioral Marketing for Airlines

Content Marketing Specialist, Nash Pervin, is here to share five surefire ways the airline industry can utilize Behavioral Marketing to their advantage.
The art of Behavioral Marketing is an interesting one to say the least. It studies your customers to better understand their behaviors, their tendencies and more importantly, their needs. Which in return, increases conversions, sales and creates loyal customers simply because you’ve taken a step back and understood what’s valuable to them in their journey.
With peak travel season upon us, we turn our attention to the airline industry to see five ways Behavioral Marketing can help optimize bookings and keep your flights full!

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The Airline Remarketing Storybook

The Airline Remarketing Storybook

Introducing the Airline Storybook, celebrating some of the best examples in remarketing from airlines around the globe.
Whether adding an element of urgency with an alluring on-site message, or tempting people back to complete their booking with a beautiful remarketing email – these brands are taking a creative approach to reconnect with lost visitors.

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Airline Remarketing: What We’ve Learnt from 1 Billion Abandonments

Airline Remarketing: What We’ve Learnt from 1 Billion Abandonments

SaleCycle’s Marketing Assistant, Nic Weschenfelder shares 3 tips to add urgency to the customer journey.
Last minute jitters, we all get them. The challenge facing marketers is to eliminate any last minute doubts customers may be having moments before they hit that all-important purchase button.
Our ideal customer would have a ‘just do it’ type of attitude but we can’t change attitudes, right? … or can we?
Implementing messages of urgency throughout the customer journey has the power to turn those last minute doubters into happy buyers. So let’s get started and see how subtlety is being brought to the forefront of marketing strategies.

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Remarketing Revealed: The Air Arabia Story

Remarketing Revealed: The Air Arabia Story

After the launch earlier this year of our case study with global airline Air Arabia, we wanted to dig a little deeper and get the inside scoop on their success.
So we caught up with SaleCycle Campaign Manager, Oliver Bolton, to get his insight on what makes their On-site and Email Remarketing campaigns so successful, and the tips and tricks he’s learned along the way.

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[Infographic] 2014 Booking Abandonment Forecast

[Infographic] 2014 Booking Abandonment Forecast

A great infographic revealing the latest booking abandonment statistics in travel & leisure.
We recently published our 2014 Cart Abandonment Forecast Infographic which focused on the key metrics relevant to cart abandonment in various retail sub-sectors.
But what about the travel & leisure sector, where a highly competitive market, and typically elongated checkouts and booking processes, mean that booking abandonment rates are higher than abandonment rates for traditional retail sites (74% in travel, compared to 71% in retail for SaleCycle clients in 2013). We’ve broken the travel sector down to look at Airlines, Online Travel Agents (OTAs), Car Hire, Cruises & Ferries, and Hotels & Lodgings.

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