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Can Augmented Reality Improve The Buying Process Online?

Can Augmented Reality Improve The Buying Process Online?

In this post, Acquisition Marketing Manager Bethany McDermott will take a look at how brands have begun to use Augmented Reality to improve both sides of the buying process and future uses of AR.
The world of Augmented Reality (AR) is moving on from chunky goggles and headsets, into the palm of our hands and our everyday lives.
Although there have been skeptics, the AR technology market is set to expand rapidly over the next few years. By 2020 the AR & VR market is predicted to be worth $150billion,  almost five times its value in 2018.
One factor behind this growth is the adoption of the technology in enterprise and industry markets, rather than its initial uses for gaming experiences.
It’s a great tool to bridge the high street, to online & digital. For example, rather than going to a brick and mortar store to measure up – it’s becoming increasingly easier to do so from your computer, tablet & smartphone.
Let’s take a look at how online retailers are using AR and how it benefits them & the customer.

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