In our latest webinar SaleCycle CMO Chris Sheen looked at the topic of email personalization, with help from Kickdynamic CEO Matt Hayes…
Personalized email campaigns generate 30% more revenue for many retailers, but only 3% are doing it successfully.
Other surveys suggested that just a minority of marketers use personalization. Econsultancy’s latest CRO report found that 34% of companies aren’t using any form of personalization at all, in emails or on site.
So why are marketers finding personalization hard to put into practice? Well, as Matt puts it, ‘it’s bloody hard’.
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