Do you invest money and time into driving online traffic to your gaming website? Are you facing issues with your online traffic not registering or making that all important FTD (first time deposit).
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Tag: behavioral marketing
Tips to Find Your Focus in Partner and Affiliate Marketing
Performance Horizon, the global leader in digital partner marketing, and behavioral marketing solutions leader SaleCycle were both recently listed on The Sunday Time’s Hiscox Tech Track 100 — a list of Britain’s fastest-growing tech firms.
We grabbed, Mira, Marketing Manager at Performance Horizon, to run us through some tips on how to find focus with your partner and affiliate marketing strategies.
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5 Things Your Marketing Can Learn From Usain Bolt
Just in time for Rio, Behavioral Marketing Specialist, Simon, explains what your marketing campaigns can learn from the fastest man in the world.
To beat your competition, you simply have to be 1% better than everyone else. Don’t believe me? During the 2012 Olympics, Usain Bolt’s nearest competitor was just 1% behind him in terms of time, yet no-one remembers his name.
There are several similarities between the success of your marketing campaigns and Usain’s routines, some are obvious, others not quite as clear…
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6 Times Behavioral Marketing Improved Customer Experience
Behavioral Marketing Specialist, Nathan Rose, looks at six examples of how customer experience has been improved by brands using behavioral marketing.
“Customer Experience”. It’s the phrase on everyone’s lips and with the increased interaction customers now have with brands in this ever-evolving, digitally-connected world, it comes as no surprise.
Working in close quarters with some of the world’s leading e-commerce brands, I’ve seen some great examples of how they aim to delight their customers using behavioral marketing.
Here’s six of my favorites…
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3 Ecommerce Emails You’re Not Sending (but probably should be!)
SaleCycle Head of Marketing, Chris Sheen, looks at three less common examples of triggered emails to help both you and your customers get more from your website.
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A Beginner's Guide to Behavioral Marketing for Airlines
Content Marketing Specialist, Nash Pervin, is here to share five surefire ways the airline industry can utilize Behavioral Marketing to their advantage.
The art of Behavioral Marketing is an interesting one to say the least. It studies your customers to better understand their behaviors, their tendencies and more importantly, their needs. Which in return, increases conversions, sales and creates loyal customers simply because you’ve taken a step back and understood what’s valuable to them in their journey.
With peak travel season upon us, we turn our attention to the airline industry to see five ways Behavioral Marketing can help optimize bookings and keep your flights full!
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A Beginner's Guide to Behavioral Marketing for the Finance Sector
EMEA Marketing Manager, Jack Ford, looks at five practical ways brands in the finance sector can use behavioral marketing to achieve their goals.
Behavioral Marketing involves analyzing your customer’s online behavior and then using this information to influence future decisions. But it is much simpler than it sounds. Knowing why your customers are driven to different products and what convinces them to buy (or not!), allows brands to curb, influence, and reinforce customer behavior. (more…)
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Behavioural Segmentation Helps HP Increase Conversions
In his latest blog, Marketing Assistant Matt Anderson sits down with Account Growth Manager Caroline Oswald to discuss the awesome work we have been doing with tech giant, HP!
HP develops a huge amount of hardware and software products, for both business and consumer customers. So it was brilliant for Matt to find our more about our relationship with them, and how SaleCycle integrate behavioural segmentation into personalised campaigns…
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The Airline Remarketing Storybook
Introducing the Airline Storybook, celebrating some of the best examples in remarketing from airlines around the globe.
Whether adding an element of urgency with an alluring on-site message, or tempting people back to complete their booking with a beautiful remarketing email – these brands are taking a creative approach to reconnect with lost visitors.
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